Strategy
Poor Supplier Performance Can Result in Inventory Problems
Supplier performance problems are often linked to sustainability issues, weather-related calamities or lack of sufficient oversight over work conditions as in the recent tragedies in Bangladeshi factories. But more often... read more
Business Success: A How-To Pictorial
2We’ve all read it and heard it… over 50% of business start ups fail in the first 5 years. There’s a number of reasons why that happens. Rather dwelling on... read more
How’re You Doing? The DMA’s Q1 2013 Business Review
Last week, the Direct Marketing Association (DMA) released its Quarterly Business Review (QBR) for the Q1 2013. The news is good. The last months of 2012 were overcast with economic... read more
Getting to Inbox Zero
1Nothing annoys me more than having friends gloat on Facebook or Twitter that they’ve gotten their email inboxes down to zero. In my entire history of using email, I’ve accomplished... read more
There Are Vendors and There Are Partners
Pursuing a relationship with a strategic vendor is hard to navigate. The goal is often to find the perfect vendor that works more as a partner than simply, you sell... read more
Your Value Proposition Stinks! This is Why…
Image: Torley ‘Unique value proposition’ (UVP) is a term most online marketers have heard and many of us use. But what exactly does it mean? Why is it important? And... read more
Enhanced Campaigns, Do They Work?
What do we know about enhanced campaigns? Only some novelties that came together with them. But how do they manifest themselves? Today we are going to explore some real effects... read more
Appointment Setting Services: How and Why They Work
It has been said that marketing and sales is about winning customers. And how do you win customers? By laying out what your product or services can provide for your... read more
CFOs + CMOs: The Disconnect is Real (And Avoidable)
Earlier this year, a study was revealed on CFO.com regarding how CMOs + CFOs communicate (or rather, how they don’t). CFOs said that they believed marketing data could positively impact... read more
Notes on Stakeholder Management
1. Background It is a well-known saying that “the spectator sees most of the game”. This is especially true in the area of stakeholder management for projects. And who can... read more
How to Reduce Your Company’s Churn Rate
1Relevant customer data and communication approaches are key There’s no denying that customer churn can slow the growth of a company over time. It’s an issue every company struggles with... read more
Being in a Team is Like Being in a Band
We are always a part of some group with a common purpose – a family, a community, or a team at work. As a flute player and as someone who... read more
5 Things to Protect Your Business from Failure
When you are starting a business, you face a lot of different challenges, each of which you must overcome in order for your venture to succeed. And even if your... read more
Collaboration by Any Other Name: When Trends Trump Meaning
A lot of different terms get thrown around in business. The tech world loves acronyms and lingo, and as a group we tend to use them to gauge the validity... read more
The One Thing That Can Make You Successful
153. That’s the number of work emails I received yesterday. And that doesn’t even account for the 45 emails that I had to write and send (nor does it factor... read more
