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Brainstorms: Are They Really as Effective As You Think?

Brainstorms: Are They Really as Effective As You Think?

Strategy

In many corporate cultures, and especially in creative industries like PR and marketing, brainstorms are the industry standard for generating new ideas. From client kick-off campaigns to new product launches,... read more

Bad Lead Generation Tips From Good Colleagues: Social Proof Gone Wrong

Bad Lead Generation Tips From Good Colleagues: Social Proof Gone Wrong

Strategy

It happens in nearly every business field, and the lead generation industry is no exception: Well-meaning colleagues end up giving you bad advice on the best approach for your B2B... read more

Four Valuable Business Lessons To Learn From Football

Four Valuable Business Lessons To Learn From Football

Strategy

Are you ready for some football? Many Americans spent hours in front of the television this weekend as the 2014 NFL season opened. Regardless of how your favorite football team... read more

Event 101: Don’t Speculate … Evaluate!

Event 101: Don’t Speculate … Evaluate!

Strategy

Measuring the success of an event does not finish after the final presentation of a conference. No, there are lots of juicy insights still to be gleamed from the online... read more

I Don’t Mean to Offend You, But…

I Don’t Mean to Offend You, But…

Strategy

I am sure we’ve all had a friend, coworker, customer or even a stranger say a version of this phrase to us before. Usually, this passive aggressive disclaimer, ”I don’t... read more

Organisational Change to Compete In the Age of Hyperconnectivity

Organisational Change to Compete In the Age of Hyperconnectivity

Strategy

Understanding the Nature of Competition in the Age of Hyperconnectivity Before we identify what needs to change in the organisation, we need to understand the underlying reasons why organisational change... read more

Conducting New Improved Business

Conducting New Improved Business

Strategy

No doubt you have heard commercials, many times over, that state “we have a new and improved…”. The potential problem with this relates to how the remainder of the advertisement... read more

Are You Following a "Tail Lights" Strategy?

Are You Following a “Tail Lights” Strategy?

Strategy

I’ve worked with a lot of clients over the years, and the faster the pace that the Internet drives, the more that I see one particular problem cropping up, what... read more

Success Factors in Evaluating BPO Providers

Success Factors in Evaluating BPO Providers

Strategy

What Are You Trying To Achieve With the Evaluation? The fundamental question that needs to be answered in any evaluation is: “what in fact are you trying to achieve?” It... read more

Full Circle Strategy: An Inclusive Approach to Strategic Planning

Full Circle Strategy: An Inclusive Approach to Strategic Planning

Strategy

In today’s hyper-connected digital world, face-to-face communication with your employees and key stakeholders is a powerful tool—especially when it comes to developing strategic initiatives and a vision for your company.... read more

4 Things I Learned From The Amnesty Landing Page Case Study

4 Things I Learned From The Amnesty Landing Page Case Study

Strategy

In 2007 Amnesty International, a nonprofit organization, ran a campaign to raise awareness and donations for one of their humanitarian efforts. The campaign led their target audience to a relevant... read more

Why Knowing More Isn't Making You Awesome.

Why Knowing More Isn’t Making You Awesome.

Strategy

Information doesn’t lead to transformation. Just because you know more doesn’t mean you’ll be more. It doesn’t mean you’ll be any different than you are today. Knowledge isn’t the same... read more

7 Key Characteristics of Synergistic Partnerships

7 Key Characteristics of Synergistic Partnerships

Strategy

Most sustainability leaders recognize that one company cannot reach its goals alone. Synergetic partnerships are crucial to success. Coca-Cola CEO Muhtar Kent calls it the Golden Triangle. Nike calls on the... read more

Disrupt Meetings (For the Better) and Transform Your Company

Disrupt Meetings (For the Better) and Transform Your Company

Strategy

In my role as the CEO of SMART Technologies, I see the modern business environment from two perspectives: what I need to do to grow an amazing company and what... read more

Why I'm Hiring Customer Success Before Sales

Why I’m Hiring Customer Success Before Sales

Strategy

I founded Knowtify.io to help app developers easily build beautiful and engaging e-mail digests for their users. The goal of Knowtify is to help app makers keep their users engaged, drive retention and prevent... read more