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How Solopreneurs Can Look Professional on a Tight Budget

How Solopreneurs Can Look Professional on a Tight Budget
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10 Reasons Why Your Agency Should Offer Optimization

10 Reasons Why Your Agency Should Offer Optimization

Strategy

The marketing game is changing. Today’s marketers are more data-driven. They’re obsessed with results and ROI. And they’re laser focused on the one thing that helps them deliver both –... read more

What a CMO Could Learn From Ed Snowden

What a CMO Could Learn From Ed Snowden

Strategy

It is hard to find anyone who is not familiar with revelations about mass collections of private data conducted by NSA and other international security agencies. Regardless of what one... read more

Five Tips Friday: Allocating Time

Five Tips Friday: Allocating Time

Strategy

There has been a rash of articles lately about how people are taking pride in how busy they are. Take this article from Slate, for example, that states you’re not... read more

The Importance of Experimentation in Running a Lean Business

The Importance of Experimentation in Running a Lean Business

Strategy

Eric Reis’ book, The Lean Startup, mainstreamed discussion around running a lean enterprise. The idea is simple: by applying the concept of testing and experimentation into your culture, it’s possible... read more

A Tablet Strategy in 7 Easy Steps

A Tablet Strategy in 7 Easy Steps

Strategy

With tablet shipments outpacing that of laptops, you probably have employees who use tablets at work. However, to stay on the cutting edge of innovation, it is important to have... read more


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Bridging the Gap to Workplace Mobility

Bridging the Gap to Workplace Mobility

Strategy

It’s official – Canadians are addicted to their smartphones. A poll by Google shows that over half of all adults were using a smartphone in 2013- an increase of 17%... read more

3 Ways to Inspire More Collaboration at Your Company

3 Ways to Inspire More Collaboration at Your Company

Strategy

Ah, collaboration. That term can mean very different things depending on a person’s previous experiences. For some, the memory of a professor-mandated group project in college brings to mind a... read more

The Five Cognitive Distortions of People Who Get Stuff Done

The Five Cognitive Distortions of People Who Get Stuff Done

Strategy

Ever notice that some people get more things done than others? For years, the most popular explanation came from Steve Covey’s The Seven Habits of Highly Effective People. Covey argued that... read more

Fail to Plan, Plan to Fail

Fail to Plan, Plan to Fail

Strategy

What is an analysis plan? And why do you need one? In response to my CEM Toolbox: Making Sense of Your Data post, I was asked to provide some details... read more

Getting to the Right Person

Getting to the Right Person

Strategy

Marketing – More and more it is going to be finding the right person who is a decision-maker for a company. The bigger the company, the harder this process is.... read more

Draw Upon User Insights to Inform Your Testing Strategy

Draw Upon User Insights to Inform Your Testing Strategy

Strategy

I won’t over­state the obvi­ous. You have to test, test, and test some more. There’s a rea­son “always be test­ing” has become the new “ABCs” (ABTs, more accu­rately) for dig­i­tal... read more

One Question to Determine Whether or not Your Business is Built for Success

One Question to Determine Whether or not Your Business is Built for Success

Strategy

In today’s business world, those with access to the most dependable, real-time data that enables them to make fast, informed decisions have the greatest competitive advantage. And there’s one question... read more

Spring Cleaning: Which of Your Business Processes are in Need of Dusting?

Spring Cleaning: Which of Your Business Processes are in Need of Dusting?

Strategy

Daylight Savings always means a lot more than just pushing the clock forward an hour: it marks the immediacy of spring, the winding down of Q1 and the kick in... read more

Focus is Everything

Focus is Everything

Strategy

There’s a myth in innovation that creativity means letting go and throwing out the box. Everyone needs to open their mind completely and let possibilities flow in from everywhere. There’s... read more