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Tips on Graphic Design for Translation 2: Use of Graphics

Tips on Graphic Design for Translation 2: Use of Graphics

Strategy

Last week we discussed the text layout of materials intended for translation. This time we’ll look at some tips on the use of graphics in multilingual design. Here are a... read more

The Introvert’s Guide to Better Networking

The Introvert’s Guide to Better Networking

Strategy

Last week, I was in a room with 300 strangers. I was introduced to a woman who was sharp, outgoing, and engaging. She asked really insightful, smart questions. I had... read more

3 Reasons Why You Owe it to Yourself to Take on a New Career Challenge

3 Reasons Why You Owe it to Yourself to Take on a New Career Challenge

Strategy

1

With a history in serving clients as both a personal and fitness coach, I have found that burnout is among one of the most common problems we face in life.... read more

Make Email Your Servant Not Your Master

Make Email Your Servant Not Your Master

Strategy

Let’s be clear. Your email is not your work; it is simply a tool to help you do your work. But like any tool it can be ineffective or even... read more

Tips on Graphic Design for Translation 1: Styles, Layouts, Fonts

Tips on Graphic Design for Translation 1: Styles, Layouts, Fonts

Strategy

You’ve created a wonderful design that looks really good for the English version of a brochure or annual report. Now it’s going to be translated. You didn’t really give any... read more


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PPC Management Company – 5 Reasons Why You Need One

PPC Management Company – 5 Reasons Why You Need One

Strategy

A common question businesses are faced with is deciding between hiring a PPC management company and attempting to run the pay per click advertising campaign in-house. Often times it is... read more

Don’t Belong to Any Club That Will Accept You as a Member

Don’t Belong to Any Club That Will Accept You as a Member

Strategy

We give props to Groucho Marx as we discuss more online Marketing strategies this week. Time magazine wrote about a Small Business seminar that Facebook recently hosted in NYC. Once... read more

On Lifestyles and Lead Generation

On Lifestyles and Lead Generation

Strategy

B2B marketing and lead generation are concepts really like to evoke “strictly business” mindset. It’s easy to assume that branding, culture, and lifestyle are automatically thrown out the window. That... read more

Measure These 5 Stops on the Road to Revenue

Measure These 5 Stops on the Road to Revenue

Strategy

The concept is simple: predicting and measuring revenue relies on your ability to track the progress of leads as they travel along the road to revenue. However, like many things,... read more

The Appropriate Way to Handle “Showrooming”

The Appropriate Way to Handle “Showrooming”

Strategy

Showrooming is when a customer browses the shelves of a physical store to learn about or test a product, but will ultimately purchase the product elsewhere, usually online and for... read more

How to Describe Emotional Intelligence on Your Resume—and Why It is Important

How to Describe Emotional Intelligence on Your Resume—and Why It is Important

Strategy

Emotional intelligence is becoming quite a big deal in the hiring realm—particularly as employers are looking for candidates who do not just have specific related skills, but are also able... read more

Do a Summer Review to Keep Your Biz on Track

Do a Summer Review to Keep Your Biz on Track

Strategy

I don’t know about you, but there are two times in the year when it seems like I should sit back and enjoy what’s happening. This year summer seems to... read more

TLC for Community Managers – Tips To Avoid Job Burnout

TLC for Community Managers – Tips To Avoid Job Burnout

Strategy

Community management burnout – its impact and how to avoid it – is an evergreen topic at every gathering of social media practitioners. It is a tough, never ending job... read more

Quality Assurance – 5 Reasons Why You Should Bother

Quality Assurance – 5 Reasons Why You Should Bother

Strategy

Quality assurance. Why bother? This is a good question – and one I’ve heard a few times in my testing career. Surely, the argument goes, developers run it before it... read more