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Convert, Retain, Grow: Insights for Amplifying Your Business in 2014

Convert, Retain, Grow: Insights for Amplifying Your Business in 2014
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6 Steps to Selling Your Business to an Outsider

6 Steps to Selling Your Business to an Outsider

Strategy

1

Many owners grow their business believing that they will simply sell it one day when they are ready and receive enough proceeds, after taxes and fees, to live out the... read more

You Can’t Kill Email, So Here’s How to Keep It From Killing You

You Can’t Kill Email, So Here’s How to Keep It From Killing You

Strategy

Marketers love to tell the story of how one technology disrupted another. As tempting as this narrative is to believe, sometimes it is unnecessary and blinds us to the power... read more

Building Teams: Building Relationships

Building Teams: Building Relationships

Strategy

Are you working on building your team? You can look at team from many standpoints. From a manager standpoint, you need to make sure you have set a direction for... read more

Two Truths and Four Ways of Driving Successful Change

Two Truths and Four Ways of Driving Successful Change

Strategy

Declaring the need for change is not enough. And implementing a “change program” may not even be enough to get you the change you want. The basic bargain of an... read more

Improve Sales Performance By Building Positive Business Intent

Improve Sales Performance By Building Positive Business Intent

Strategy

There are many sales organizations that are focused on ways to arm sellers in the new B2B buying process. Research from SiriusDecisions shows that nearly 70% of the buying process... read more


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Two Items Missing From Your Conversation About Convergence

Two Items Missing From Your Conversation About Convergence

Strategy

What’s up with convergence? One of the hottest topics in digital marketing last year—pulling together data sets from across the web to paint a better picture of customers and how... read more

Your Story Compels :: 3 Powerful Reasons to Tell Your Story to Grow Your Business

Your Story Compels :: 3 Powerful Reasons to Tell Your Story to Grow Your Business

Strategy

I curled up on the couch with my 2 cats and did something I never do. I binged watched True Detective (don’t worry no spoilers here). I could not get... read more

How Vision Drives Decisions in Negotiations

How Vision Drives Decisions in Negotiations

Strategy

The people on the other side are negotiating for their benefit, not yours. This is self-evident but often overlooked, and it’s the reason your mission and purpose for every negotiation... read more

QUICK Value Adding Strategies

QUICK Value Adding Strategies

Strategy

You’ve decided to sell your business and you’re wondering “Is there anything I can do quickly to increase its value?  Indeed, there is.  Here are a couple of things that... read more

The Definitive Guide to Improving Conversion Rates with Trust Signals

The Definitive Guide to Improving Conversion Rates with Trust Signals

Strategy

TV pitchman Kevin Trudeau recently made headlines with a ten year jail sentence in connection with his “Cures They Don’t Want You to Know About” series of books and infomercials.... read more

Why Getting Alignment is So Hard, and What to Do About It

Why Getting Alignment is So Hard, and What to Do About It

Strategy

You can’t get very far in most companies without hearing the seemingly ubiquitous “Make sure everyone is aligned.” So frequent and misused is the phrase that the word alignment has... read more

Return on Investment – Is it an Act of Faith?

Return on Investment – Is it an Act of Faith?

Strategy

Investing in Sales Performance Management (SPM) technology is typically a major decision for a business. This is due to the hard cost of software licenses and external support and the... read more

Wells Fargo’s Got It. It Just Needs to Flaunt It!

Wells Fargo’s Got It. It Just Needs to Flaunt It!

Strategy

We’re always on the lookout for promotions run by financial institutions, and while these sometimes include social promos, we also watch for tried-and-true card usage sweepstakes. These types of promotions... read more

Go Slow to Go Fast – a Business Lesson from Water Polo

Go Slow to Go Fast – a Business Lesson from Water Polo

Strategy

When I was up to my eyeballs in water polo, a part of my training was weekly martial arts sessions with Andy Sutton. Back in early 2002 he introduced me... read more

Amazon: Keep Your Friends Close and Your Frenemies Closer?

Amazon: Keep Your Friends Close and Your Frenemies Closer?

Strategy

These days, Amazon is practically synonymous with online retail. With the Jeff Bezos-led behemoth pioneering free two-day shipping, drone delivery, and many other innovations, it shows no signs of slowing... read more