Strategy
You Can’t Solve Chinese Problems With Western Solutions
An American negotiator we know in China thought he was being a smart, heads-up negotiator. He directed his Shanghai team to put a buy-back clause in a recent purchase order... read more
How To Write a Survey that Engages Customers
The well-written survey could be viewed as a window, a window into the minds of your present customers. It could also be seen as a crystal ball, one that shows... read more
Programmatic Advertising – My Curious Quest Continues
Back in March of this year I penned What Is Programmatic Advertising And Is It The Future? The opening sentence said it all: “I am by nature a very curious person especially... read more
Coming Up with Creative Ways to Uphold Trade Relations
If you ask any business owner with regards to the importance of upholding trade relations, all of them would give identical answers. Each and every business owner acknowledges the reality... read more
The 10 Biggest Misconceptions Importers Have About China
Sometimes I get strange questions or comments from people who are not professional importers. I am reminded by these questions that most importers are not familiar with how business is... read more
The Ability To “Figure It Out”
There’s a great article in the Harvard Business Review, “Figure It Out.” Be sure to get a copy of it. The ability to “Figure Things Out,” is critical for sales... read more
Why Patenting Original Ideas Is Important
Apple vs. Samsung. Yummie Tummie vs. Spanx. One lawsuit covers phones and the other underwear, but both cases have something big in common. These two sets of competitors have put... read more
The Power of Women Empowerment: Top 10 Home Based Businesses
Almost like a universal principle, a majority of the women assume varying responsibilities during the course of their lifetime. These responsibilities tend to evolve according to the life altering changes... read more
Insight Is All About Having a Point of View
Insight is all about having a point of view, but too often I see sales people who don’t have one or who are afraid to express it to the customer.... read more
We ALL Support Double Standards
I’m usually trying to get creative with a sports analogy that I can tie to a social media or leadership lesson. Trust me, there will be a sports reference in... read more
The Elevator Pitch: How to Craft an Effective “30 Second Commercial”
A primary goal of marketing is to create and deliver a consistent message at every point of contact with the target audience. This means that your website, brochures, ads, social... read more
Case Study: 3 Easy Ways To Grow Your Audience And Get More Responses
Corey Koehler didn’t plan on making music his career. He was the guy that picked up the guitar by the campfire for fun, but his friends saw talent and encouraged... read more
The Top 5 Reasons to Maintain Your Local Directory Listings
With so many local directories competing with one another, the task of signing up for and maintaining business profiles on each one could easily become a full-time job. It’s tempting... read more
Overcoming Rejection: How to Optimize Your Success with Online Articles
The Rejection Slip Getting your work rejected is painful, pure and simple. Ask writers or architects and they can likely tell you stories of having their work passed over for... read more
Why Networking is the Fastest and Cheapest Way to Grow Your Business
1Many bloggers invest a lot of time covering marketing strategies (I’m one of them), but comparatively few invest the same amount of effort into covering business networking. That’s a shame,... read more
