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Incorporating Google Analytics Into Your Social Media Strategy

Incorporating Google Analytics Into Your Social Media Strategy
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What Telecom Expense Management (TEM) Can Achieve For Your Business

What Telecom Expense Management (TEM) Can Achieve For Your Business

Strategy

Using a partner to help your organisation with Telecom Expense Management can, at a minimum, help achieve savings on bottom line spend through significant cost reduction. There are also three... read more

Internet Killed the Hollywood Star: Why Being a Star is Not Enough in the Interactive Age

Internet Killed the Hollywood Star: Why Being a Star is Not Enough in the Interactive Age

Strategy

To be a success in the 20th century was to be a star. Whether a movie star, a rock star, or an NBA All Star, your job was to shine brightly... read more

What to Do When You're Competing Against "Do it Internally"

What to Do When You’re Competing Against “Do it Internally”

Strategy

Your Challenge We’ve all been in this conversation at one time or another in our sales careers. Your prospect may understand some of the value you can provide, but is... read more

Is There a Recipe for Creating Trust?

Is There a Recipe for Creating Trust?

Strategy

We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust =... read more

6 Ways to Give Your Flagging Product a Boost

6 Ways to Give Your Flagging Product a Boost

Strategy

We can’t all be market leaders, but there’s nothing stopping us from employing certain smart techniques to bring us closer. My six-year-old son said to me the other day: “Mommy,... read more

Not So Simple Security

Not So Simple Security

Strategy

It’s not only the most famous line from the movie A Field of Dreams, but also the classic product management mantra: “if we build it, they will come.” The announcement... read more

5 Difficult Clients We've All Had to Deal With

5 Difficult Clients We’ve All Had to Deal With

Strategy

Clients make businesses successful and rewarding, but can be unbearably unforgiving. Whether you’re the CEO, an administrative assistant, or somewhere in between, chances are you have dealt with a difficult... read more

Why You Should Do the Worst First

Why You Should Do the Worst First

Strategy

“My dad taught me an important lesson. If you rehearse every maneuver ahead of time, people don’t panic when things get really intense.” So says, Peter Hancock, CEO of AIG... read more

How to Balance 3 Teleprospecting Techniques To Manage Your Lists

How to Balance 3 Teleprospecting Techniques To Manage Your Lists

Strategy

In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. With more and more sales leaders implementing new strategies, it’s important for inside... read more

How to Gain Manager Buy-in

How to Gain Manager Buy-in

Strategy

Depending on what situation you work in, it can take more than a great idea to succeed. It might take you selling that idea effectively to your manager. When you... read more

Soft Metrics That Have A Significant Effect On Your Bottom Line

Soft Metrics That Have A Significant Effect On Your Bottom Line

Strategy

Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the... read more

Being Available Is More Important Than Being Different

Being Available Is More Important Than Being Different

Strategy

Focusing on product choice or social networks is less important Anyone in business needs to differentiate themselves from the competition. So it is inevitable that businesses try to produce services... read more

The Subscription Economy: What It Is and How It’s Changing The Way People Buy

The Subscription Economy: What It Is and How It’s Changing The Way People Buy

Strategy

We recently sat down with Dave Frechette, Vice President of Worldwide Sales Strategy and Execution at Zuora, a leading commerce, billing, and finance solution for subscription-based businesses, to discuss his... read more

Painting a Clear Picture For Your Business to Thrive in a Digital World.

Painting a Clear Picture For Your Business to Thrive in a Digital World.

Strategy

At last, businesses can join the digital dots and create effective adaptive strategies to succeed in this post industrial world. It can be argued that where most businesses are today... read more

How To Solve The Disconnect Between Sales and Marketing

How To Solve The Disconnect Between Sales and Marketing

Strategy

I had the honor of conducting a workshop at Content Marketing World in Cleveland this past week. Joe Pulizzi and his team at Content Marketing Institute put on a wonderful... read more