Strategy
10 Ways Subscription Services Can Increase Your Sales
Question: How can companies with products use subscriptions or memberships to increase sales? Question by: Ashley Try to Bundle and Finance “Consider bundling your products into groups of commonly utilized... read more
How You Can Do More at Work by Doing Less
You may think that simply putting in more hours at your job will help you succeed. But according to a recent New York Times article, that may not be helping.... read more
Want Success? Use This SPIN
For over 25 years I’ve been consulting with SMB owners, participating on boards, running businesses, and reading a whole lot. I’ve found that success rarely comes down to one thing... read more
How Do You Develop a Strategy When the Target Keeps Moving?
I was watching a basketball game between a bunch of 8-year-olds the other day. The “red” team was winning 18-0, an insurmountable lead at that age. The “blue” team was... read more
How A Guarantee Boosts Sales
You’ve probably heard that adding a guarantee can increase your conversion rate. In fact, I’m pretty sure every marketer, designer and copywriter has heard this; which is why it’s so... read more
Old Ways of Doing Business No Longer Work
I believe that most of us accept that the old ways of doing business no longer work: the increasingly intense competitive challenges of the world economy, post the recent financial... read more
Success Is More Than Just Showing Up
Ninety percent of life may just be showing up, but oftentimes it’s those who stick around who get the greatest benefit. One of my favorite things to do whenever I... read more
How Enterprise Portfolio Management can Save You Millions
More business and IT executives are using enterprise portfolio management (EPM) to manage initiatives while focusing on cost optimization. Sustainability is a key issue that’s on the minds of most... read more
The Success Mindset – 5 Success Traits You Should Have
In order to succeed in life, whether it be in business, relationships or sports, you will need to have the right mindset. Most people simply do not know how powerful... read more
Why Best Practices Often Aren’t Best
I’m often asked for best practices by folks looking at new technology. Best practices should be something that, having been tested multiple times in many scenarios, provide the most likelihood... read more
Hint, Hint: Project Management’s Dirty Little Secret
As the business world shifts and settles into the more mobile, collaborative structure of industries gone agile, more and more people find themselves acting as project managers — without any... read more
Capitalizing on Collaboration: 4 Tips to Make the Most of It
1You’ve read it a million times — collaboration is king in agile business, it’s one of the best ways to be effectively creative, and bringing limited resources, people, and great... read more
The Small Buyer’s Dilemma in China
Over the years, I have worked with many small and midsize importers who were looking for a good supplier. A very common question they have is “what kind of factory... read more
You Can’t Solve Chinese Problems With Western Solutions
An American negotiator we know in China thought he was being a smart, heads-up negotiator. He directed his Shanghai team to put a buy-back clause in a recent purchase order... read more
How To Write a Survey that Engages Customers
The well-written survey could be viewed as a window, a window into the minds of your present customers. It could also be seen as a crystal ball, one that shows... read more
