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Why Collaboration Must Be Ingrained in Company Culture

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Talk to Me About Failures & Mistakes

Talk to Me About Failures & Mistakes

Strategy

Often speaking to peers, friends and associates in the business, I get questions regarding what they should look for when selecting an agency or service affiliate. Of course this is... read more

Three Tips for Tenacity in the Face of Ongoing Change

Three Tips for Tenacity in the Face of Ongoing Change

Strategy

No matter how hard you’re working to give your team a sense of direction, as in To Follow the Leader, Employees Need a Sense of Direction, or to help them... read more

virtual collaboration

5 Ways to Make Virtual Collaboration Work

Strategy

5

Last year, Yahoo!’s Marissa Mayer drew some flak for putting an end to the company’s work-from-home policy. A week later, Best Buy followed suit. It should be noted that these... read more

People Do What Other Nearby People Do

People Do What Other Nearby People Do

Strategy

Your website probably has all sorts of things on it you want people to click on or do. You might want them to download something, sign up for your newsletter... read more

Why You Should Ditch Your Nonprofit’s Elevator Speech

Why You Should Ditch Your Nonprofit’s Elevator Speech

Strategy

You know the premise. You’re on an elevator with someone else. And in the course of a short ride, you explain your nonprofit’s work so well that you convince your... read more


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Continue to Get Simple

Continue to Get Simple

Strategy

It sounds easy, but in a world of constant change it is not as easy as it sounds. In the past 10 years we have gone from the company having... read more

Increase Inner Strength to Achieve Outward Appeal

Increase Inner Strength to Achieve Outward Appeal

Strategy

The problem most entrepreneurs have is they focus on their weaknesses instead of their strength. Through the years mental files have been collected focusing on shortcomings. It is this very... read more

What Experts Are Saying About Growth Hacking

What Experts Are Saying About Growth Hacking

Strategy

In 2010, Sean Ellis coined the term “Growth Hacking” in this blog post. Ellis is known for helping Dropbox and other companies develop in their early days. However, the term... read more

Social Marketing…the Secret Formula

Social Marketing…the Secret Formula

Strategy

1

Social marketing is very different than traditional marketing but still, Marketing and PR pros must work together to create an overall brand experience, and Brand Innovators must still consider the... read more

Being Nice Isn’t Enough (And Three Other Blunt Sales Tips You Need to Hear)

Being Nice Isn’t Enough (And Three Other Blunt Sales Tips You Need to Hear)

Strategy

Just because someone is your friend or likes you doesn’t mean you will actually get their business. I’ve learned this the hard way many times. I’ve also seen many sales... read more

Three Ridiculously Easy Tips to Defeat Perfectionism

Three Ridiculously Easy Tips to Defeat Perfectionism

Strategy

If you are like most of us, you are doing more with less. Most businesses take pride in the ever increasing productivity of workers. Bosses often pile on too much... read more

Why You Must Focus on Results Not Resources

Why You Must Focus on Results Not Resources

Strategy

Early in my prior business, I learned a valuable lesson about why it’s important to focus on results. This lesson cost me a deal in the short term and cost... read more

A Tale of Two Pricing Strategies

A Tale of Two Pricing Strategies

Strategy

Imagine two companies.  One touts the results the customer can expect and charges premium prices, the other touts its low prices.  Which one wins? The two companies are Verizon and... read more

Marketing Your eLearning Initiative: Finding Your Champions

Marketing Your eLearning Initiative: Finding Your Champions

Strategy

Increasing engagement in your elearning program takes more than an email every now and then. Just as a consumer must have 5-7 touch points with a brand to consider purchasing,... read more

Why Face-to-Face Meetings Still Matter in Business (And How to Do ‘Em Right)

Why Face-to-Face Meetings Still Matter in Business (And How to Do ‘Em Right)

Strategy

By now, most of you know that I’m not a huge fan of the “let’s meet for coffee” meeting. But that doesn’t mean I won’t do them. Certainly, I do... read more