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Incorporating Google Analytics Into Your Social Media Strategy

Incorporating Google Analytics Into Your Social Media Strategy
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Creativity – Does It Die From Structure?

Creativity – Does It Die From Structure?

Strategy

The creative era Most people would agree that creativity is the mother of innovation. We have entered the creative era, where the ability to innovate and constantly adapt to change... read more

Represent Your Company Today

Represent Your Company Today

Strategy

Who are you and who do you represent? Today, we are going through changes quicker than we can keep pace. More and more I am making company connections with their... read more

Some Key Considerations in Outsourcing

Some Key Considerations in Outsourcing

Strategy

Depending on the type of company, culture and products you have, there are a few things to consider when deciding to outsource. Planning to do so may be a big... read more

Keys to Success: 3 Things the Music Industry Can Teach Us

Keys to Success: 3 Things the Music Industry Can Teach Us

Strategy

Time after time, when a new technology comes out that affects the music industry, there is resistance by the elders. Lots of resistance, actually. When recorded music was presented as... read more

Is the Rule of 7 Dead?

Is the Rule of 7 Dead?

Strategy

The Rule of 7. You’ve probably heard of it. It’s the concept that your audience needs to hear your message at least 7 times before they’re moved to buy. This... read more

There Isn't A Right Thing To Do

There Isn’t A Right Thing To Do

Strategy

What you “should do” isn’t always as clear as you think it should be. Often, business books or strategy consultants try to distill ideas down into simple black or white decisions.... read more

Yes Man or Trusted Advisor?

Yes Man or Trusted Advisor?

Strategy

I don’t watch a lot of TV but once in a while, I happen upon a late night show and stay to watch. Jimmy Kimmel Live!’s Mean Tweets segment was... read more

Market Share, Pricing and Profitability ‘Strategies’

Market Share, Pricing and Profitability ‘Strategies’

Strategy

A September 11, 2013 Reuters article, iPhone 5c: Apple picks profit over market share yet again, provides an opportunity to make a distinction between market share, pricing and profit strategies.... read more

Be More Than a Hero

Be More Than a Hero

Strategy

The first half of 2014 is officially in our rear-view mirror, and the end of Q3 is fast approaching. Sales leaders can be found pulling in last minute deals to... read more

Cultivating Interest Online Takes the Right “Ingredients”

Cultivating Interest Online Takes the Right “Ingredients”

Strategy

Boy do I love breakfast. On Saturday mornings I like to wake up and make breakfast for everyone even though I don’t particularly know how to cook. But it’s fun... read more

The Social Aspect of Your Business and Your Clients

The Social Aspect of Your Business and Your Clients

Strategy

If you own a business, obviously, your clients are at the top of your priority list. How you deal with the social aspects of your business and how you connect... read more

When People Lose Their Humanity

When People Lose Their Humanity

Strategy

Over the course of a week last week, I saw the following, inadvertently, simply by scrolling through my Facebook stream: - a picture of an aborted fetus - a video... read more

What Telecom Expense Management (TEM) Can Achieve For Your Business

What Telecom Expense Management (TEM) Can Achieve For Your Business

Strategy

Using a partner to help your organisation with Telecom Expense Management can, at a minimum, help achieve savings on bottom line spend through significant cost reduction. There are also three... read more

Internet Killed the Hollywood Star: Why Being a Star is Not Enough in the Interactive Age

Internet Killed the Hollywood Star: Why Being a Star is Not Enough in the Interactive Age

Strategy

To be a success in the 20th century was to be a star. Whether a movie star, a rock star, or an NBA All Star, your job was to shine brightly... read more

What to Do When You're Competing Against "Do it Internally"

What to Do When You’re Competing Against “Do it Internally”

Strategy

Your Challenge We’ve all been in this conversation at one time or another in our sales careers. Your prospect may understand some of the value you can provide, but is... read more