Creative Corporate Event Ideas – Culinary Team Building in 2013

The world of event planning is constantly evolving, with creative thinking now the single most important tool within the industry. This has had a particularly noticeable impact on the corporate market, with businesses and brands increasingly on the look out for innovative ways of team building and improving productivity.

One of the most prominent trends in corporate event planning is live experience, through which corporate teams participate in a real time event and compete for a specific prize. With participants often encouraged to work in teams in the pursuit of both collaborative and individual success, business leaders can challenge their staff in a fun, innovative and enjoyable way.

Culinary Team Building: The Hot Trend for 2013

Culinary team building is the ultimate embodiment of this ethos, especially when you consider how the global economic downturn has curtailed people’s love of dining in restaurants. As individuals have been forced to cut their financial cloth, so too they have embraced the concept of home cooking as a therapeutic and cost effective art. Aside from this, however, why exactly is culinary building emerging as a popular favorite among corporate team leader? Consider the following: –

Encouraging Creative Thinking Among Employees: The corporate environment can often be stifling, especially during times of economic austerity and industry hardship. As a result, the ability to think creatively is a highly sought after skill among employers, and culinary team building enables individuals to tap into their hidden resources of innovation. With the opportunity to work in teams while designing and implementing menu ideas, a competitive kitchen can simulate a real working environment and or problem that demands a creative solution.

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The Importance of Individual Competition: In order to build successful teams, there is a pressing need to empower and encourage individuals. As a task that can be undertaken by a single participant or a team of 20, cooking gives business leaders an opportunity to inspire both individual and collective attainment. Given that friendly competition between team members can actively trigger far greater performance levels in the workplace, it is crucial that staff members learn how to improve themselves in the pursuit of a team goal.

How Effort Translates into Tangible Rewards: While team building exercises such as paint balling and orienteering teach certain transferable workplace skills, they often send the wrong message to employees. It is important to reinforce the notion that hard work and collaboration translates into tangible reward, and culinary team building fits this brief perfectly. By bringing a menu to life, participants are creating something beautiful for the good of themselves and others, which represents the reward for their efforts . Employees can also marvel at the fact that they have learned an extremely useful skill, which can be used to impress and create something for others to enjoy.

The Bottom Line

When it comes to planning a real time team building experience, there are few that can match the impact of a culinary inspired event. Underpinning creative thinking, the merit of reward and a keener understanding of how individualism fits into a team ethic, undertaking a culinary team building experience may just afford firms a competitive edge in the bustling corporate sector. With companies such as London cookery school, L’atelier des Chefs continuing to innovate and enhance their culinary team building experience, this trend is unlikely to abate any time soon.

Discuss This Article

Comments: 1

  • Cooking as a team building activity has been trending for the last five years or so, in line with the popularity of TV cooking shows. I think it will continue to be popular in 2013 but it’s not a particularly new concept.

    Spin-offs, for example Sushi Making and Chinese cooking are also well established.

    Baking activities have been popular for a while but have tended to focus on the cup cake level. With the popularity of The Great British Bake Off I can see it moving up a notch. Maybe Team Show Stoppers will be the thing in 2013.

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