We hear the term “information product” so often, it’s really lost its meaning – but if you shift your thinking to consider yourself an information business, you can really boost all the online passive income you create.
Because your conversions will reflect that shift in thinking. An information product is an isolated creature. Oh, you know your own niche really well (and you’ve probably got a few more – am I right?)
But most people either sell one lonely product and rush off to milk another niche – or they don’t stop to think of their offerings as a “whole”, each one a vital component in the ultimate authority site on a subject.
Let me show you what I mean…
Your niche is “spinning wool”. You put out an eBook on antique spinning wheels. Then, 3 months later, you offer them one “Double drive spinning wheels”. A month afterwards, it’s “How To Collect Rovings from the Wild”, followed by “Knitting Patterns for Children.”
Letting The Forest Affect The Trees…
You’ve probably spent some time researching keywords to arrive at these as viable additions to your info product offerings… but if you were to shift your thinking and decide to become the ultimate authority site for everything to do with spinning, the consistent and logical progression of your offerings would increase your value as an expert in that niche. Instead of focusing on “trees” like single information products, you’re now focusing on the “forest” – and how the trees affect its general health.
So sit down with a real piece of paper – and a pencil, with an erasable end. Spend some time thinking of all the topics you have to cover, to teach people everything they want to know about spinning wool. I’m betting that’s a lot of topics!
Now organize them, according to category. Some good categories to use “beginner”, “intermediate” and “advanced”. Now, I don’t know the spinning niche – but I’m betting you could easily start thinking up other great categories to move people through – so that each product they buy seems like a logical progression. And as you add more information products, your site will remain well organized, enabling readers to “jump” straight to their appropriate category – without having to browse through eBooks they don’t want.
Organizing your information product empire in this way not only pleases and impresses your visitors and makes full use of your niche opportunities – it will show up in your increased online passive income!