About 18months ago I wrote a post about the 5 things that made Internet Marketing easier, you’ll see part of the original post below this post but I thought it might be time to do an update as a lot has changed over the past year and a half especially as one of the tips was to outsource all your backlinking..Doh! (not a good idea at the moment)
1. Outsource The Things You Don’t Want To Do and the Things That Take Time.
Fiverr can be an amazing time saver, In the past few weeks I have had people create headers and intros for videos for me, I could have spent time and done those myself but they would probably have taken over an hour each, instead for $5 I had people do a much better job than I would have done.
I also know the power of social media and know that I should be making much better use of Facebook, G+ and Pinterest but it takes time to learn to do it effectively, i’ve drastically reduced the time it takes to “get traction” by hiring a Social Media Manager to do a lot of the stuff that takes time and to keep me on track with the stuff that matters. It doesn’t matter how important the task is if you don’t like to do it you’ll try to avoid doing it so you need to get someone who can help you to take action.
I hate the whole process of getting JV partners, I know that I need them to help get the word out about my products but I’ll find 101 things that are more important , like cleaning the fluff out of my microphone. Once that starts to happen too often I know it’s time to hire a JV manager , it’s not the easiest task finding a good one but it’s worth persevering with.
Apart from fiver I tend to now rely on personal recommendations, I used to recommend odesk for hiring staff but the quality of applicants seems to have hit an all time low so now I ask people I know if they know anyone, if you needed a plumber at home what would you do , ask a friend to recommend someone or just get the guy with the nicest looking ad?
(If you know a reliable good quality experienced JV manager contact me!)
2. Use Tools, Plugins and a Process That Makes Promotion Easier
Since Google decided to change the rules on a regular basis getting backlinks can cause more problems than it solves, if you focus on the right keywords then you can often rank without too much back linking. The other path you can take is to use social media to attract people to your posts. There are several plugins and tools that will help you automate the process in general this is what I do to each post I write wether it is on this blog of one of my niche blogs.
Automatically send each post to Twitter
Share each post on Facebook, Linkedin and Google plus
Syndicate each new post to several other niche related blogs with a link back to this blog
Inform all my subscribers of each new post via an email, I’ll sometimes add a few extra tips or Information into the emails.
Find related blogs that us the comment luv plugin and comment on them with good quality incisive comments
Ask people to Like and share the blog posts…..