Strategy
Advice to Entrepreneurs from a Publicly-Traded Company CEO
The gap between a fledging startup and a publicly-traded company seems great. I certainly felt this way prior to serving as CEO of Intelispan. However, despite the differences in market... read more
Demand Generation Dos and Don’ts from ANNUITAS CEO Carlos Hidalgo
Some call it a “funnel.” Some say “pipeline.” I’ve even heard “martini glass” thrown into the mix. There are about as many words to describe the marketing and sales process... read more
Countering Enterprise Social Risk Demands Advanced Strategic Protection
Today, much of the focus on social business intelligence has revolved around marketing and product groups driving innovation and development, identifying opportunity and measuring efficacy. While the marketing application of... read more
Developing Internal Champions – It’s Important and it isn’t Easy
A lot of selling goes on in major accounts when you not there. Top sales performers know they need someone to “tell their story” when they’re not there – because... read more
Business Basics: ‘Doing Business As’ Names
A ‘Doing Business As’ name is one of the most important parts of a business, but far too often we hear about businesses choosing to put off filing for a... read more
The Leads Database Gives A Direction To Advertise To
In every new marketing campaign, it is unavoidable to use the necessaries. A marketing campaign does not only need one tool to do such an important and broad job. The... read more
Visions of Business Ecosystems
Incredible complexity. So many moving parts. Almost impossible to fully understand and depict. These are all descriptions of business ecosystems. Yet people continue to try to understand the big picture—their... read more
How to Make More Money by Giving Away Your Most Expensive Product
Executives at Pratt & Whitney, one of the largest jet engine manufacturers in the world, were facing several major problems that were proving to be difficult to solve. The most... read more
Move from Losing to Acquiring Clients
Tired of erring with clients? Joel confessed he made a huge error with a long-standing client. He was hired as their sales consultant to drive sales. You can imagine the... read more
How to Convert Hit and Run Inbound Telemarketing Calls Into a Sale
For those in the inbound telemarketing business, you will most certainly have experienced having business leads calling you simply asking for the price of your products or services, and then... read more
Virtual Assistants Love Delegation
As a virtual assistant I try to help educate my clients and prospects on the high value of delegating some of your daily business operations to better leverage your time... read more
The Virtual Assistant Industry: A Network of Professionals
The Virtual Assistant Industry is a vast network of professional entrepreneurs engaged in helping your business meet its goals for growth, increased revenue, online branding, image and exposure. We are... read more
Managing Your Calendar with a Virtual Assistant
If you have never partnered with a virtual assistant, you may be wondering how can someone who potentially lives across the country actually help you manage your business on a... read more
