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How Solopreneurs Can Look Professional on a Tight Budget

How Solopreneurs Can Look Professional on a Tight Budget
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After an Event: How to Connect and Follow up on Email + Social

After an Event: How to Connect and Follow up on Email + Social

Strategy

In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Whether you just taught a workshop or seminar, hosted an event, or... read more

3 Smart Ways to Focus on Strengths and Win From Your Competitors

3 Smart Ways to Focus on Strengths and Win From Your Competitors

Strategy

Does acquiring a new project for you, connotes concealing your weaknesses and mastering the art of deception? It’s time to grab your business prospects’ attention by not just what you’re... read more

You Deserve Better: How to Avoid Switching Developers Mid-Project

You Deserve Better: How to Avoid Switching Developers Mid-Project

Strategy

In the past month, I’ve had two new clients come to me because they were deserted, let down, or under-valued by their current web developers. Both of them had existing... read more

Why You Should Encourage Dissent

Why You Should Encourage Dissent

Strategy

The innovative organization had an atmosphere of constructive dissent. Anyone can challenge anything. The more sacred the cow, the more likely it is to be sacrificed. The conventional leader of... read more

Is Lack Of Diversity Holding Back Your Business?

Is Lack Of Diversity Holding Back Your Business?

Strategy

We’re constantly told that diversity is a good thing. Unfortunately, when you hear something often enough, you take that knowledge for granted — instead of being “good for reasons X,... read more


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Outbound Prospecting: 3 Tips To Keep You Moving Through the Tough Times

Outbound Prospecting: 3 Tips To Keep You Moving Through the Tough Times

Strategy

Outbound prospecting — or reaching out to prospects — can be tough. For those of you who have never had the experience of outbound prospecting, I can tell you it... read more

How to Be a Project Leader Not a Project Manager

How to Be a Project Leader Not a Project Manager

Strategy

Throughout the year I speak with hundreds of project managers from around the world about their experiences with their respective PM colleagues. I also have the opportunity to speak with... read more

How to Share the Secrets of Project Management

How to Share the Secrets of Project Management

Strategy

Project managers can often be mistaken for wizards in the business world – the ones that, when there is business change, swoop down Merlin-like with big complicated charts, PC’s and... read more

Effective Training Visuals—Abstract to Concrete

Effective Training Visuals—Abstract to Concrete

Strategy

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We’re back with the fourth in a series of blog posts written to help you evaluate elearning courses by considering how well their visuals add to the effectiveness of the... read more

The Power of the Story

The Power of the Story

Strategy

We are all creators. For much of the past decade, technology has created a shift in consumer behavior away from products and towards the creation of content in the form... read more

Motivate Your Army With a Declaration of Independence

Motivate Your Army With a Declaration of Independence

Strategy

It was 239 years ago this past week when the first shots were fired at Lexington and Concord in Massachusetts that is historically recognized as the beginning of the American... read more

Do It Yourself or Hire a Professional? Things to Consider

Do It Yourself or Hire a Professional? Things to Consider

Strategy

You know you need a website but you’re not sure whether to build it yourself or hire a professional. You vacillate between the two on the hour. There are many... read more

The Practical Step-by-Step Guide to Build the Perfect Elevator Pitch in 5 Days

The Practical Step-by-Step Guide to Build the Perfect Elevator Pitch in 5 Days

Strategy

Crafting an elevator pitch is critical for your startup and not only for the obvious reasons that might instinctively come to mind. If you read one or two ‘how to’... read more