How to Do Lead Generation Appointment Setting for Startups

Startup companies are known to have a low budget. From spearheading projects down to giving out monthly salaries to employees, such “young” businesses need to put a borderline on the cash that is coming out of their finances. Ultimately, lead generation and appointment setting can become extremely difficult to accomplish.


The main goal for today’s startup companies is for them to secure a suitable number of leads without having to spend too much on the campaign. However, since there are too many things to consider in starting and maintaining the b2b marketing course that these businesses will almost always go over the bar in their financial expenditures.

From hiring business lead generators and sales appointment setters, to purchasing the right technologies to contribute to the campaign’s fruitful completion, to even paying electricity bills for all the tools that will be used during the course of the b2b lead generation and appointment setting campaign.

With all these things to consider, it is no wonder businesses that are still in their early stages will seem to have given up when they haven’t even touched the starting line. In order to get things going with a high chance of success even from the start of the campaign, the aid of professionals are needed.

Outsourcing? Wouldn’t it cost more?

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At first glance, getting the aid of seasoned sales and marketing people may be too much. However, their services allow for a more cost efficient b2b marketing campaign; especially when said professionals come in the form of business-to-business cold callers.

Business call center services provide more than sufficient help in generating quality leads and sales appointments. Furthermore, they do it in order for startup businesses keep their budget within the safe zone. How is this possible? Take a look at the following benefits of outsourcing to third party contact center services.

  • Provide additional resources to companies.
  • Establishment of an effective calling script
  • Usage of a laser-targeted contact database
  • Acquisition of extra help from marketing specialists
  • Near instant procurement for years of experience of touching base with targeted decision makers

There are other features and benefits that can be attained from getting outsourced cold calling services that will make a lead generation and appointment setting campaign a more cost efficient one.

One such low-cost program is the pay per call telemarketing campaign wherein the payment scheme focuses on the number of cold calls to be made rather than outwardly paying for the entirety of the third party services.

For expert lead generation and appointment setting services, it is best to get in touch with a reliable outbound call center firm as early as possible. Even startup companies should take note that they have big (even gigantic) competitions that are ready and waiting to take interested prospects away from their grasp.

For more information on where companies, startup or not, can acquire such services, visit today.

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Comments: 1

  • Matt, I agree that more start-ups should consider outsourcing the appointment setting to an experienced firm. When we started ProSales Connection, a B2B lead generation and inside sales firm, we expected to work exclusively with large established technology businesses that needed to augment the prospecting efforts of their large and expensive field sales force. However, what we found was that we were able to generate great returns for even smaller firms and start-ups. These growing organizations found that instead of spending their precious marketing budgets on marketing activities that might not generate a real conversation with their target prospects, they could concentrate their efforts on a specific target account list with professional and proactive outbound calling that was focused on securing that coveted 1st sales meeting. Helping these clients grow has been some of our most rewarding work we have done. Great article!

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