Few things are more exhilirating than launching a startup company. But getting the word out can be a serious challenge. Most startups don’t have a large budget for advertising, and even if they do, they need to get it right the first time. But what is right for you? Should you put more of your cash and time into postcards, newsletters, social media, or another form of advertising? With so many options, it can be overwhelming knowing where to start.
The good news is, though, that with a bit of focused efforts, start-ups can get serious traction. The key is choosing the right advertising path for your startup, which is going to be unique to you. With that in mind, here are some easy ways to get your startup into the path of consumers.
A quick press release sent to local media outlets can go a long way toward getting immediate attention. Press releases have a specific format, so you may want to have a professional write one up for you. But you can do some quick research and write it yourself and send to local business editors.
Make sure your business shows up on Google Maps, even if you work from home. People regularly use Google Maps to find local businesses who do everything from Pizza Delivery to Accounting. Go to Google.com/placesforbusiness for more information.
Create a newsletter to update your client base and perspective clients on anything related to your business. This is an opportunity to provide information about new products, services, or news within the industry. A newsletter is meant to be shared and can be emailed, mailed, or set on display to broaden your client base and increase awareness within the community about your brand, service, or product.
Recommended for YouWebcast: Your Viral Voice: How to Create Conversations that Convert to Sales
Social Networking Sites
Social networking sites have streamlined the flow of information online to people who need or want certain information. Create a Facebook, Google+, Twitter, and other accounts. Increase brand recognition through incorporating your logo and other identifiable characteristics of your company into your profiles. Each site provides different ways to market oneself, so take advantage of what each site offers. For example, Facebook has a feature that allows for advertising. It can target specific people with keywords listed within their profiles to identify interests in the service you provide. Many other effective social networking sites exist, so do your homework and find ones that fit your needs.
Wikipedia is a widely used site and can help create an added depth to your advertising and marketing strategies. Write a detailed description of your company and the products you offer. Create a wiki travel page and link it to your other sites.
Create a blog for your company and include as many different forms of social media resources to make your blog as interesting and interactive as possible. Include links to other websites under your advertising umbrella and create discussion with your blog followers.
Take part in industry forums. The online community is built on communication and constant online interaction. Nothing stagnant is actively traveled. Engaging with others within your industry will generate awareness of your company and increase your brand equity.
Create videos for every possible purpose and post them throughout your online social network. Adding video to your webpages will increase the likelihood of traffic being driven through your site. Be creative when coming up with ideas for videos.
Utilize free classified boards to further your advertising net. Places like Craigslist and yellow pages online are frequently traveled worldwide. Each site provides different resources that may be helpful for your specific advertising needs. Yellow pages online has a premium feature called “powerlistings.” It posts your advertisement on top end web pages. Some of these include Yahoo, MapQuest, and frequently used mobile applications as well.
Consider creating a system where your advertising and marketing practices become self-sustaining through the incorporation of affiliate marketing strategies. Grant a commission to individuals who create traffic on your website. Pay-per-click advertising is another strategy as well. This could encourage bloggers to create links on their pages to your site with the incentive being compensation for anyone who accessed your site from their page.
Submitting your site to online directories is also an important adversiting move. A site listing the top web directories rated by ILQ (Inbound Link Quality) can be found through SEOCompany. Most of these sites are free and the rest listed on the site are priced relatively cheap.
Increase Quality Content
Always focus on increasing the content on your websites, but make sure your content is useful and helpful to your readers. The more user-friendly information you add to your website, the more you will increase brand equity, therefore, promoting your products or services as well.