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The Friday#: Boris Johnson vs Usain Bolt

Sports

This Week’s Issue:

The Sizzle: Google fined. The Fri-Up: Bolt vs Boris. The Sauce: Wash the brush.

Your weekly round-up of the hottest stories worldwide, served with a slice of topical social media analysis and a dollop of Friday fun

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The Sizzle:

Related Resources from B2C
» Free Webcast: How to Create Killer Email Conversion Copy

 

The Fri-Up: Boris Johnson vs Usain Bolt

It’s a while since we’ve pitched two adversaries against each other in the Friday#, but then it’s a while since we’ve had two such worthy parties. Usain Bolt, double Olympic gold medal winner and the fastest man on earth. Boris Johnson, an athlete (well, keen cyclist), Mayor of London and Olympic mascot alongside Wenlock and Mandeville.

So let’s take a look at the last two weeks. In terms of volume, the disparity between the two is not as great as you might think.

Fig 1. Volume for Boris Johnson vs Usain Bolt July 27th – August 10th 2012

The Friday#: Boris Johnson vs Usain Bolt image FRIDAY BarGraph BORIS vs URSAIN

 

So let’s see what happened by looking closer at events that brought Boris and Bolt within a hair’s breadth of each other.

Fig 2. History graph of Boris Johnson vs Usain Bolt

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Here we see it. Boris Johnson’s high wire suspension display was around 2/3rds as popular as Bolt’s 100m sprint. In case you missed it here it is again.

So what do we take from this? What we take is that with two bites at the cherry, Boris could be our biggest potential for future Olympics. With just one Olympic feat, Boris Johnson has come THIS close to equalling the popularity of the fastest man on earth. Just imagine if he’d had the same opportunity at two events like rival Usain Bolt… ipso facto – Boris for Rio 2016! (try to ignore visions of potential beachwear).

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The Sauce:

Something for the weekend:

 

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Hope you enjoyed the Friday#, have a great weekend.

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