Pac-12 Conference Creates First Broadcast/Broadband Sports Network

The Pac-12 conference has the most NCAA championships of any conference with 450 titles spanning across twenty-seven sports. They don’t have the nickname “The Conference of Champions” for nothing. Starting August 15th, the Pac-12 will have something else to be proud of. Six regional networks and one digital network have been created from the partnership between Pac-12 Enterprises and Ooyala. This has been in the works for over a year.

The combination of Ooyala, one of the fastest growing companies in online video, and Pac-12 Enterprises, the new multiplatform media company of the Pac-12 Conference, will create an unprecedented online sports entertainment network that will be accessible to fans anywhere at anytime. The Pac-12 digital network will be solely dedicated to providing comprehensive Pac-12 content in full HD. The network and the six regional feeds are completely owned by the conference itself and the twelve universities.

One of the best aspects about the Pac-12 digital network is that all men’s basketball and football games will be provided via live televised broadcasts and online video streaming. On top of the live games, there will be historic games, featured news stories and studio shows providing full coverage of the Pac-12 throughout the year.

Those who live within the geographical area of the Pac-12 and have a subscription to Comcast, Time Warner Cable, Cox, or Bright House Networks will be able to watch their favorite Pac-12 teams live from their televisions, smarthphones, tablets and computers. Providers like DirecTV and Dish Network are still negotiating, but expect to have something in place by the launch date.

This is huge for the Pac-12 because it makes their product more available and engaging to customers. With the pervasiveness of digital technologies in our culture, Pac-12 enterprises is wisely adapting to the consumer’s viewing tendencies.

All Pac-12 schools now will have a much larger television and web presence with new contract

Ooyala and Pac-12 Enterprises are also working on creating applications for iOS and Android tablets and smartphones that will give each fan the ability to customize their viewing and create a specific experience tailored to fit their favorite team. This is also an intelligent move by Pac-12 Enterprises and Ooyala because they are giving viewers exactly what they want: interaction.

With the way social media has been absorbed into our culture, sports fans are looking for ways to interact with their favorite teams. Take Twitter for example. It has become a huge attraction for fans to follow their favorite teams and athletes. Fans crave interaction and the opportunity to feel like they are more involved in what they are watching. The customizable applications will certainly provide this opportunity by providing live and on-demand sporting events, analysis and commentary, documentaries, press conferences and more. The applications will supplement the experience of a standard telecast and therefore add a unique value to the Pac-12 digital network.

Adding the Pac-12 digital network to the conference with the most NCAA championships in the country has certainly made the rich richer and blazed a trail for other conferences to follow its lead. Fans of the Bruins, Trojans, Wildcats, Sun Devils, Golden Bears, Buffaloes, Ducks, Beavers, Cardinals, Utes, Huskies and Cougars should be ecstatic for the launch of this new network.

(Photos Courtesy of Lucy Nicholson/Reuters and Pac-12 Conference)

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