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Social Media Marketing: 5 Things Great Brands Always Do Right

Social Media Marketing: 5 Things Great Brands Always Do Right
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Want Teens? They’re on Twitter. Today Anyway.

Want Teens? They’re on Twitter. Today Anyway.

As marketers, we not only need to concentrate on the message we want to communicate on social media, we also need to look at who our target market is and... read more

Digital Queens: Why Women Are More Powerful Than Men on Social Media

Digital Queens: Why Women Are More Powerful Than Men on Social Media

There is one, let me repeat one, social networking site where women are not the top users (LinkedIn). Otherwise, women are the dominating group on Facebook, Tumblr, Pinterest, Instagram, and... read more

Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over

Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over

I continue to be amazed by the number of anemic profiles there are on LinkedIn, how easy it is to access Facebook activity that’s not intended for the public, how... read more

Attitudes & Values: A Visual Guide to UK DIY

Attitudes & Values: A Visual Guide to UK DIY

Interest in home improvement and DIY boomed in the UK in the 1990s thanks to TV programmes such as Changing Rooms and a surging housing market. This, in turn, led... read more

Bloggers: The Trick to Syndicating Without Hurting SEO

Bloggers: The Trick to Syndicating Without Hurting SEO

At the end of last year, I heavily syndicated some of my blog content across a number of larger sites and platforms. I enjoyed interacting with the new audiences and... read more


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Roku Adds YouTube To More Set Top Boxes

Roku Adds YouTube To More Set Top Boxes

Roku has added a YouTube channel to all Rokus released after July 2011. The YouTube Channel had already been available to customers who owned a Roku 3, but now YouTube... read more

Social Business For Real Work 5: Managing An RFP Response

Social Business For Real Work 5: Managing An RFP Response

Part 5 of the Social Business For Real Work series The Challenge Business-to-business sales teams often have to create detailed responses to RFPs (requests for proposals) and need to draw... read more

Search and Replace Will Change Your Blog Forever

Search and Replace Will Change Your Blog Forever

If you’ve been blogging for a long time, your life has probably changed a number of times. You’ve developed a history that has been, until now, etched in stone. But... read more

6 Ways to Boost Brand Awareness Using Facebook

6 Ways to Boost Brand Awareness Using Facebook

Facebook has continued to be one of the top social media websites used by small and large businesses alike. Many companies have even increased their digital marketing budgets to allow... read more

Tripling Your Facebook Reach With Joshua Parkinson, Post Planner CEO

Tripling Your Facebook Reach With Joshua Parkinson, Post Planner CEO

Facebook saw a 48 percent increase in ad clicks over the first quarter of 2014, and concerns of declining engagement were realized with a nearly one percent drop on text... read more

If Your Business is Not Using Social Media to Increase Sales, Why Are You There?

If Your Business is Not Using Social Media to Increase Sales, Why Are You There?

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A recent blog we read told us that we should NOT use Social Media if we want to sell our stuff. The idea was that you should get to know... read more

How to Evaluate a Guest Blogging Opportunity

How to Evaluate a Guest Blogging Opportunity

For as long as there have been business blogs and online marketing strategies, there has been guest posting—a critical component in any company’s digital marketing endeavor. Once upon a time,... read more

5 Ways That Linkedin Is Like Apple

5 Ways That Linkedin Is Like Apple

While 11-year old social networking site LinkedIn is an adolescent compared to 38-year old Apple, the two companies share many characteristics. 1. Market Leaders According to Forbes magazine, Apple is... read more

NASA’s Earth Day Campaign Is Trending Now

NASA’s Earth Day Campaign Is Trending Now

If you see #GlobalSelfie trending on Twitter today, then NASA’s latest public relations campaign is a success. The Earth Right Now campaign kicked off across television stations across on country... read more

Seeing Facebook as the New and Improved LinkedIn

Seeing Facebook as the New and Improved LinkedIn

Let me begin by saying that I am not a fan of the typical social sharing that takes place on Facebook however, for career purposes, Facebook is arguably the place... read more