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Here’s Why Social Media Marketing Is Big Business

social media marketing is big business
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Employees – The Lost Stakeholders in a Crisis

Employees – The Lost Stakeholders in a Crisis

“Let’s hold a press conference” , “Let’s call in the board”,  “Did anyone tell the suppliers?”  Those are the sounds of an all-hands-on-deck respond to a crisis.  What’s missing from... read more

The Slope of SEO

The Graph Every SEO MUST Show New Clients

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Every SEO professional has received that dreaded phone call from a client who is very anxious, and very worried about how much longer it will take to see results. This... read more

25 Facebook Facts And Statistics You Should Know In 2014

25 Facebook Facts And Statistics You Should Know In 2014

It’s clear why less people are seeing the updates you post on Facebook. During the World Cup, your content was competing for news feed space with 3 billion engagements generated... read more

Social Business For Real Work #12: Social Business In The Finance Team

Social Business For Real Work #12: Social Business In The Finance Team

Part 12 of the Social Business For Real Work series The Challenge Most social business case studies concern edge-of-the-organisation departments such as sales, marketing and customer service. Opportunities for improving... read more

5 Social Media Uses for Business

5 Social Media Uses for Business

Social Media allows friends and family to connect and communicate with each other, share information and stay informed, and network and search. For businesses, social has the potential to attract... read more


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5 Steps to Doing Social Media Listening the Right Way

5 Steps to Doing Social Listening the Right Way

Have you heard the old adage: “You’ve got two ears and only one mouth”? It means you should listen twice as much as you talk. This is especially true if... read more

5 Non-Mainstream Content Types to Boost Your Website Traffic

5 Non-Mainstream Content Types to Boost Your Website Traffic

How long will you rely only on blog posts as the only form of content for your website?  Sure, blog posts are by far the most popular form of content online... read more

6 Places to Find Buried Treasure (ROI) on Social Media

6 Places to Find Buried Treasure (ROI) on Social Media

How many times have you been told how difficult (if not impossible) it is to find a positive Return on Investment (ROI) with social media marketing? It’s a tale almost... read more

Why Twitter Just May Be The Better Social Marketing Choice

Why Twitter Just May Be The Better Social Marketing Choice

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23... read more

Pinterest Mobile Marketing Infographic

Complete Guide to Pinterest Mobile Marketing (Infographic)

Since the release of the Pinterest mobile app, use of the social network on mobile devices has skyrocketed in comparison with the web version and continues to grow. Pinterest is... read more

Why Has Facebook Dropped Its 20% Text Limit On Ads?

Why Has Facebook Dropped Its 20% Text Limit On Ads?

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In the past, you may have noticed that when you promote a post on Facebook, if your image has more than 20% text, your promoted post will be declined. I... read more