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Here’s Why Social Media Marketing Is Big Business

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Bloggers: Let Your Content and Your Readers Breathe

Bloggers: Let Your Content and Your Readers Breathe

EVERYONE IS BECOMING A PUBLISHER We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown... read more

Fool-Proof Guidelines for Online Community Building

Fool-Proof Guidelines for Online Community Building

Building an online community – whether it’s for your business, special interest, religious group, or even your child’s little league team – can seem like a constant uphill battle. If... read more

My 6 Most Effective Strategies for Marketing on Twitter

My 6 Most Effective Strategies for Marketing on Twitter

Unless you’ve been living under a rock for the past eight years, you’ll know that Twitter is a major player in lead generation. In this article i’m going to share... read more

10 Reasons to Combine Search and Social (Infographic)

10 Reasons to Combine Search and Social (Infographic)

In the early days of search engines, going through the first page of search results doesn’t necessarily mean you’ll be getting the actual information you need.  You need to dig... read more

The State of Social Media Scheduling

The State of Social Media Scheduling

With so much pressure on marketers to be posting on multiple social media networks, multiple times a day, with multiple objectives in mine, it’s easy to see why social media... read more


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Event Marketing Search on Twitter

How To Find Breaking News Fast, Using Twitter Monitoring

With the amount of technology now available, you don’t have to be a journalist to find a breaking news story. Timing is everything when it comes to news and Twitter’s... read more

Factors to Consider While Optimizing the Title Tag For SEO

Factors to Consider While Optimizing the Title Tag For SEO

Adhering to SEO is of utmost importance for every business to create a strong online presence. It is one of the most effective methods to increase brand visibility on the... read more

17 Helpful SEO Tools and Tool Reviews

17 Helpful SEO Tools and Tool Reviews

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank... read more

The 4 Rs Of Crisis Management

The 4 Rs Of Crisis Management

Social media & online notifications are so much fun. As someone who manages several online brands and accounts, I love getting those little dings from Sprout Social, watching my mobile... read more

Public WiFi Security

Public WiFi Security

The hacking of public WiFi is one of the biggest threats to consumer data. For instance, a hacker has the capability to monitor the network traffic of an entire store... read more

Measuring Return on Social Media Investment

Measuring Return on Social Media Investment

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It was 7 A.M and your boss (or customer) called to ask you where his or her $120,000 annual investment on social media investment had gone to? What is his... read more

It’s SEO Jim, But Not as We Know It

It’s SEO Jim, But Not as We Know It

If quality content is now the best route to the top of a Google search, has the dark art of SEO been relegated to the footnotes of digital marketing history?... read more

Negative SEO: How to Know if You’ve Been a Victim

Negative SEO: How to Know if You’ve Been a Victim

Negative SEO happens and it’s something that can be used against you anytime, no matter what industry you are in. This post will help you quickly identify if you’ve been... read more

Understanding the 2014 Back-to-School Shopper

Understanding the 2014 Back-to-School Shopper

It seems like school just ended and summer just began, but if you pick up a newspaper, watch TV, or go shopping you will see that Back-to-School season has descended upon... read more

Social Media Killed the Social Media Star

Social Media Killed the Social Media Star

If you decide to explore the life of Alexander Graham Bell, you will find that he is described as a scientist, an inventor, and that he had a hand in... read more