LinkedIn Killed the Cold Call

Comments: 3

  • LinkedIn and other social channels are great tools for positioning and prospecting calls delivering customer centric value. Nothing beats quality research and client referrals. No need to be cold engage with value.

  • Koka,

    LinkedIn is a good resource for learning about and contacting prospects that you have already identified. But it is not a good tool for locating new, unknown, opportunities. The next level of social selling tools (primarily those that offer trigger events like OneSource’s platforms) are the first tool I grab in my toolbox.

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