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YouTube: One of The Latest Marketing Tools In Businesses

YouTube has enabled Internet users to watch videos, TV shows, and movies anytime they want to. It has connected people around the world, launched careers of aspiring musicians or singers and witness current events around the world. Significantly, it also has created a new avenue for businesses to market their products or services wherein it reaches new target audience—the online users around the world.

It allowed companies to use a medium that cost less than the usual expenses of putting an advertisement conventionally on TV, newspapers or billboards. There are numerous advantages of online marketing enabling businesses to buy YouTube views that can increase their revenues.

 Benefits of using YouTube as marketing tool

  • YouTube is a great marketing tool since it is free. Conventional methods of promoting a business usually cost a lot of money. Producing TV commercials, printing advertisements on the newspaper or magazine can be meticulous apart from being expensive.
  • Sometimes explaining verbally or reading the descriptions of the product or services of a business is not enough to convince the customer from purchasing them.  Using YouTube is an advantage here since people are visual creatures.  Videos and graphics will definitely do the trick in capturing their attention for a long time compared to the conventional type of presentation.
  • YouTube videos can become viral. If it catches the attention of Internet users, it can be posted also to other social networking sites such as Facebook or linked to Twitter making it popular or trending online.
  • To avoid having a boring presentation, create 3-minute videos explaining the product or services instead. There are people who are looking for shorter videos that can tell them a lot of info instead of watching someone drone on and on a product for a long time. Not everyone can spare a lot of time watching a video that lasts up to 20 minutes or so.
  • Video presentations can be uploaded easily since most formats of files are accepted by the website. Be creative in editing or creating the video for YouTube to entice Internet users to watch them. In a matter of a couple of minutes, the video is uploaded without a hassle as long as there is fast Internet connection.
  • Almost everyone uses the Internet these days so by simply searching the website for keywords related to the service or product the company offers it is easy to have people find the business online. Thus more chances to buy YouTube views.
  • Since lately the trend in employment is working at home and merely sending files or transacting with co-employees via e-mails or Skype, there are even more people who can view YouTube and view the product or services the business has to offer.
  • Another way to have a good video on YouTube is by converting a podcast into a video.
  • It is a good medium to receive testimonials from people around the world. A company can improve their product or services. Also it is faster to answer any inquiries of a customer by simply answering on YouTube or directing them to a company website with a FAQ page. Better yet, it can direct them to contacting the company via e-mail or providing a telephone number where customers can call.
  • YouTube has a feature that allows users to edit their videos online. This is good for quick and simple videos for those who don’t have much time or wants quick updates on their account.
  • “How to” videos are also a good idea since sometimes people search the Internet for these type of info. Visual demonstration or explanation is easier to understand compared to ones that are written.

Engage people in watching the product or services on YouTube by making videos that are friendly and casual rather than making it sound too business-like. People prefer this over stiff corporate sounding presentations.   Making it funny or witty videos will help in creating more people to watch them. It is a new way of marketing a business whether big or small. It has so many advantages that make it a perfect way to promote a product or services.

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Comments on this Article: 3

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  1. Ben says:

    Most of the things you wrote aren’t neccesarily connected to YouTube but rather to video. While you can embed a YouTube video on your site, you can also use a JW Player or have some other type of hosting. The key is to be seen, to have your video on as many sites, social bookmarking sites and social networks as possible to maximize your exposure. Thats what we at http://www.startcut.com try and do for your video

  2. Does the commenting on youtube channels increase your channel traffic ?

  3. Liezl De Ocampo says:

    @ Ben
    Right, I’m seeing a lot of sites with JW player. Thanks for sharing an awesome link.

    @smallbusinesstoolkit
    It increases the “chance” of getting more channel traffic. The same effect on blog commenting.

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