You know that video is important. You know that all of the progressive companies are using it. You want it and you know that you need it. But, why do you need it? If you are the person that created a YouTube account in 2005 because you thought it would be cool, I am sure you have forgotten it is there by now. The situation is understandable; unfortunately, it’s also a big mistake. YouTube is currently ranked 4th in the world in terms of traffic. And according to Compete.com, it is the second largest search engine on the web – ahead of both Yahoo and Bing. How can a video channel be considered a search engine though? You might be surprised to know that the world leader in search, Google, has owned YouTube since 2006 and has sky-rocketed the video site to historic new heights.
If you spend your time tirelessly optimizing your content on Google search results, you may be missing the boat completely if you are not utilizing video. YouTube videos that show up in search engine results grab many more eyeballs and generate more clicks than traditional content articles. Because of this, videos are being shared more often through social media and Google +1 features. Ideally, if you spend time optimizing your keywords for video, you can climb the rankings at a much faster pace.
Currently, 60 hours of video are uploaded to YouTube every minute – that’s one hour of video content every second. Also, forecasts by Cisco show that at least 90% of online traffic will be video-related by 2015. That only gives you three years to ramp-up your marketing game because video is definitely where the web is headed – the numbers say it all.
So, don’t you think it may be time to dust off that YouTube username and password? Think about this: As others try to establish their brand online, you will have a presence with top-ranked search results. Once you have a popular video ranked on Google there will be no stopping you – mainly because the top listing in Google’s organic search results get an average of 46% of the clicks. You know what the number two result gets – just 25%. And just imagine that your top-ranked result has a YouTube thumbnail attached to it…what percentage of clicks do you think you’ll get then?