If all you have is a website, an email address, and a phone number, the worst people can do is attack you in private. But once you start a blog, or create a Facebook page for your business, you have a problem. On the one hand, you want as many people there as possible. That’s why you’re there: to attract customers and grow your online communities.
On the other hand, these platforms are two-way. Not only can you talk to your customers, but they can talk back. That opens up a can of worms and creates a whole new level of vulnerability for you. It’s public. Whatever they say can be seen by others. As a result, there’s a temptation to find ways to minimize the danger by closing doors and limiting the activities of your community members.
This reminds me of a story from my youth involving one of my dogs, and that’s the topic of today’s video.
Recommended for YouWebcast: Strategies, Tactics & Tools for Content Marketing in 2015