Yatra.com is in the business of creating happy travelers by making their travel hassle free. Over the time, the brand has also made sure that it has its presence felt on social media. In addition, to the presence on social media it has actively engaged with simple but innovative ideas.
These days the brand is in a celebration mood. The brand is celebrating the 500K milestone of fans that it achieved recently on Facebook. The brand is also running a cool contest to reward few lucky fans. On Facebook it has a build a simple Facebook app which is exclusive for fans and is asking them a simple question – “Tell us what do you think about us and what is it that we need to change.”
So if you are a Yatra fan, then here is your chance to tell how the brand can serve you and grow better. You need to share your thoughts in the comment box. If you have genuine feedback then the brand has promised to send you goodie bags. Do make a point to read the Terms and Conditions.
In addition to the Facebook contest, the brand also used Twitter to create a buzz. With the hashtag #Yatra5Lac the brand was all set for playing quick quizzes with its followers. The move worked for the brand and it was successful in getting people to talk about the contest. The hashtag trended at the top for most of the day on Twitter.
Celebrating “Like” milestones is no more a unique thing but the brand using this opportunity for customer feedback is really a brave and a smart move. Not only that, using Twitter for running fun contests simultaneously is also quite clever.
Definitely, Yatra has scored on the occasion of 5 lack celebrations.