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Why Social Media Writers Are In Demand

Why Social Media Writers Are In Demand image PowerOfThePen01

Nearly three-quarters of all internet users use social media and it is the content produced by social media writers that influences them. Unlike simple copy writers, qualified social media writers have acquired a highly specialized and creative skill set. As a result, they’re in demand. Here’s some of what it takes to be a good social media writer:

1. Develop your writing skills. Readers choose to invest their time reading content that satisfies a want or need. In exchange, they expect a return. Do your readers read your work from beginning to end? Do they say you are a good writer?

2. Develop your online research skills. Good social media writers thoroughly research the product or service they’re writing about. They also research those they are writing to attract. Finally, they correlate the marketing goals of their clients with the wants and needs of those who are buying. Do you utilize the web to conduct product, service, and demographic research?

3. Learn how to strategically leverage social media. Every social media platform has its own culture and a good social media writer has the PR skills to post appropriately within multiple cultures. Are you familiar with social media management tools? Have you ever built a social community? Do you utilize socially appropriate public relations skills to connect with customers and encourage them to share information?

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4. Become a skilled WordPress blogger. The heart and soul of social media and the foundation for influential business marketing is blogging. A skilled WordPress blogger writes posts that appeal to both people and search engines. People read, comment on, and share blog posts they like. Can you effortlessly utilize WordPress software? Do visitors engage with you and others on your blog? Do visitors share your blog posts on their social channels? Do you know how to drive traffic to a blog or website via social?

5. Know how to optimize your social content for search. If it’s digital, it’s searchable. Effective social media writers make smart use of SEO. Over 1 billion searches are done on Google every day which means your target audience is searching. Learn what makes search engines tick. Find non-offensive ways to integrate long tail keyword research results into your social posts.

The art/science of social media writing is complicated and highly creative. It’s such an expansive subject; I know I only covered part of it. If you are an experienced social media writer or a writer who would like to make the transition to social media writer, please add your comments and/or questions below. I look forward to reading them.

If you are looking for a qualified social media writer, contact my inbound digital marketing agency. Social media content marketing is one of many effective digital marketing strategies my company provides for businesses. It’s no wonder we’re Pennsylvania and Maryland’s first choice for SEO, website design, content marketing, graphic design, animation, and all things interactive and digital. If you’re interested in being part of oz 2 designs LLC’s content marketing team, email me at CatLockey@gmail.com.

Comments on this Article: 20

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  1. The social Media writer is always in demand due to their above mention quality in them. Secondly, more and more people are now using social media platform, so to interact and engage them you need a professional social media writer. Thanks for showing importance of social media writer.

  2. Thank you for the insight. The key is good content and engagement of your audience. Cheers.

  3. Sue S says:

    I’m currently a copywriter, who is looking to make the leap to more social media writing. I already blog and am an avid user of social media. Do you have any suggestions on how to become a good social media writer?

  4. Great article! I wish I’d written it!

  5. Ah, I’ve said the same many times Sandy! Glad you like it.

  6. Anthony says:

    Great article – do you know any good social media writers we could contact to write for us or would you be interested?

  7. Brian Maynard says:

    I am interested, great article. I am developing a site called Cricketttalk to publish my content and allow users to comment on the topics introduced. I plan to open it up for other writers and allow them to gain the experience and develop confidence in expressing their ideas and build upon the communication revolution.

  8. Best wishes to you in your new endeavor Brian. Remember, simply publishing won’t bring you traffic. You need social media to drive traffic to your new website. You also need to show up in search. Outline your social and SEO strategies before you publish.

  9. Andrew says:

    Good post, Catherine. Basically an online copywriter really needs to be a sales person. Not in the old-fashioned pushy kind, but rather one that in a source of great information.

  10. Shruti Vaidya says:

    I work in social media team in company. Most of my work is about publishing good posts on media(official pages/accounts). But I am more concern about content in social media. Should it be complicated with rich words(which some people unable to understand) or nice & simple words(so that anyone will understand)? Which is more important?

  11. Hi Shruti. Define your audience and create a persona for it. What words interest them? What words do they understand? These are the words you should use. Best wishes to you.

  12. Everyone thinks they are a writer these days. It’s amazing how many emails I get on a daily basis from people trying to push guest post content on my sites just so they can sell a backlinks. There difference between quality writers with actual social reach and a following are far and wide.

    • Yes Zach, now that businesses recognize the value of content driven SEO or Social media writing as I called it here, everyone wants a taste. But, like you said, writers who create quality content with actual social reach are rare. Power to the Pen!

  13. Hi Chatherine! Thank you for sharing pointers to help bloggers improve their skills. I have very limited experience in building a community. I am new to blogging but have been wanting to do this for a very long time. I would appreciate if you could spare a couple of minutes to go through my first ever blog post and share any advice you may have.

    • Hi Sundeep, All new bloggers need to ask themselves, “Why am I blogging? Who am I trying to attract? Is my post optimized?” In addition, try to include a call to action in every post. Ask your readers a question so they have a reason to comment. Good luck!

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