So what’s the big deal with social media anyways? It seems that everyone is jumping on the bandwagon of tweeting, posting, and Instagram-ing. Apart from being trendy however, social media, if used right, can be a powerful tool for any entrepreneur. If you are starting a business and don’t find a need to use social media, you should seriously reconsider. Here are some reasons why it is important.
Millions of people use it
In the United States alone, there are currently over 163 million Facebook users. And this number grows every day. If your goal is to reach as many people as possible, social media is one of the best venues to do so.
Gives your company a personal feel
Entrepreneurs want to connect with potential customers, despite the fact that no one has heard of the product they want to sell. It takes a lot of trust for someone to buy a product or service. Social media provides you the opportunity to be personal — and appealing to your audience in a more personal way will always be sound entrepreneur advice. You don’t just have to post about your services. Share information about the founders of the company. Tell the story of how the idea for the product developed and why it’s so important that people consider buying it. When social media users see you as an individual and not someone who just wants their money, they will be much more willing to trust you.
Helps you make connections, not just sell
People don’t like being sold things day in and day out. Some of the most popular brands don’t post about products but try to engage and build relationships with customers. On social media, there is no limit to what you can post. Reach out to clients by thanking them for buying your product. Offer free advice or information about a product. If you are personal with your customers they will trust you more.
Word spreads fast
Because so many people now use social media, information can spread extremely fast. You have probably heard the phrase “going viral.” A clever advertisement has the potential to explode all over the internet if people like it. The retweet feature on Twitter and the repost feature on Facebook allow people to share information to friends or family they might not normally see in person. If word of mouth travels fast, then word on the internet travels much faster.
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Get customer reactions to a product
If you are trying out a new product, you want to know how customers are reacting. You can gauge this reaction by asking for responses on social media. You can then make necessary changes to the product depending on what people say. Without social media, it might be hard for an entrepreneur to know what customers are thinking.
It is free
Some entrepreneurs may not have a lot of money to spend on advertising campaigns. The beauty of social media is that it won’t cost you a dime. Of course, that doesn’t mean that using social media doesn’t require effort. You will have to dedicate a lot of time and energy to building a presence and making connections. Instead of paying for advertisements you could hire a small public relations staff to keep you sites active.