Lately, I’ve seen a lot of my Facebook and Twitter friends take a ‘time-out’ from either of the platforms, usually the one that they’re most prominent on. After stumbling across this article today stating that this social break mentality is as high as ‘50% of all adult Internet users’, I wanted to put some thoughts together as to why this might be…
In all the instances I’ve noticed of friends/family either deleting their social profiles or going AWOL for a few days, those involved tend to fall into the top usage/overuse segment. This leads me to the question how much is too much social media activity?
MDK by social updates
Many people have been guilty of the occasional stupid Twitter update when under the influence of a social occasion, peer pressure and (let’s be honest!) alcohol consumption – but the ease with which a social debate can spread if not dealt with can lead people to take extreme action. Some even end their current social activities, delete profiles and remove attributed history where possible.
Related Resources from B2C
» Free Webcast: The 7 Deadly Sins of Lead-Gen Landing Pages
My stance on choosing to ignore the issue and hope it will resolve itself is that even for personal accounts, this is a not a good approach. Deal with the issues first, then make a decision on whether or not to continue being active on social media. You can always review your ‘friends’ on Facebook if there are specific elements that you no longer wish to have visibility on, as well as updating your own privacy settings to change who sees your updates. My top tip here would be to think before hitting the ‘delete’ key, as you may have many precious memories stored in photos and videos that you will regret losing.
The more social media outreach continues to grow, the greater the degree of social media dissolution that will follow. Every few weeks, a new platform is introduced – inevitably followed by the ROI maximisation of the platform, which generally means more adverts.
The volume of suggest sites to ‘like’ things you ‘might be interested in’ and direct marketing through paid adverts on social media has risen dramatically over the past 24 months. Many people find this new form of marketing less easy to ignore. They can, however, attempt to exclude themselves from the social mainstream by gravitating towards bespoke social platforms, niche social media resources and setting up small groups within the bigger social channels for isolated engagement.
My social media
For me personally, I see social media as a great platform that allows me to dip into and out of the lives of people I’d otherwise have little interaction with. For example, I can keep track of people I went to school with, or those I used to work with but haven’t been able to see as much as I’d like. Plus, it can be a great ‘catch-all’ for when you are thinking back over times gone by. You can compare your life then and now (establishing how your life has moved on), or simply use this as a means to keep a toe dipped into the past when the mood suits.
More and more, I’m finding social media is a great way to timeline your current/recent life and store lots of great memories in your photos, videos and more. Who wouldn’t want to share updates on a new life, a change in marital status and or even a new addition to the family? I love the fact that you can organise things so much quicker and cost effectively with social media. Plus, your content enjoys a much wider reach and you have greater visibility on the updates/people that are important to you.
And let’s face it – we all like to kill time every now and then. For me, social media can be the new Gameboy when it comes to taking up time!