I’ve been saying this until I’m nearly blue in the face: you have to be social on social media to succeed. People are still doing feeds from Facebook, saying that they get no clients from Twitter (because they only have a feed from Facebook), and doing everything they can to make social media easier for themselves. Social media requires some work if you want to do it right. Here are some worst practices!
What can I say about broadcasting that hasn’t already been said? People want conversation and engagement. So listen, chat, be friendly, and inclusive. Reach out to newbies and be generous first.
Retweeting conversations between other people, retweeting a whole list of people when you’re having a conversation with just one person on the list, and retweeting Friday Follows with no reason given to follow all come across as lazy.
On Twitter, good Auto Direct Messages are a rare breed. The majority of auto-DMs are, at best, boring and at worst spammy.
Related Resources from B2C
» Free Webcast: The Future of Marketing: Social Listening + Action
Whining on Facebook
Having a negative attitude on Facebook won’t generally make people want to engage more with you. Don’t tell people how stupid Facebook is on Facebook. If you hate Facebook that much, don’t use it. But if you hate it and still insist on using it, for God’s sake, shut up about it (you know who you are!). I can say this, because I know you’re not reading this right now, you Facebook hater, you.
Do you have people who’ve begged you not to post pictures of them on Facebook, and yet you continue to post and tag them? Hint: you’re not Ansel Adams! Respect your friends’ wishes, and don’t overshare or stalk, and tag responsibly. Remember, friends don’t let friends tag unflattering photos.
Using Personal Facebook Page as Business Page
Occasional spillover isn’t so annoying, but your friends expect to see more personal posts on your personal page. There are many benefits to having a business page for your business!
Alienating Your Audience
Recently a friend sent me a tweet from a brand saying that “The likelihood that I will unfollow you on Instagram once you have a baby is about 97%”. Maybe someone thinks this is “disruptive” but it just seems antagonistic.
Giving Twitter Shoutouts to Those You Don’t Follow
When you give shoutouts listing people to follow, yet you don’t follow any of them, this is inexplicable.
Repinning Every Pin
Have you experienced this? Someone repins every single thing you pin, yet doesn’t follow you. That, my friends, is stealing someone’s Pinterest soul. If you like my pins that much, follow me!
Do You Practice Social Media or Anti-Social Media?
Certainly you’ve seen some anti-social media practices. Which ones really get your three billy goats gruff?