What Truly Makes Something Worth Sharing?

It’s always fascinating to track which bits of content explode uncontrollably and which things unexpectedly flop. As sharing features have been introduced into websites and apps, it would seem that the inclusion of a simple, tweetable button would be a large driver of popularity.

Draw Something has been a runaway success since the beginning of this year, but has only very recently implemented even the most rudimentary of sharing features.

This has us questioning the importance of Facebook like buttons and other supposedly integral aspects of viral content.

So, what are the underlying reasons for sharing something? What makes an app, video or article go viral?

Watch the video for our view on the real impact of sharing features, and the key ingredients that will always make something popular.

Author: Joel Windels     Joel Windels on the Web Joel Windels on Twitter Joel Windels on LinkedIn Joel Windels on Google Plus Joel Windels RSS Feed

Joel is the Lead Community Manager at Brandwatch, Europe's leading social media monitoring tool. As well as spending much of his time in the social media sphere, Joel's background has been in the computer games industry, spanning development, usability, marketing, journalism and community management. He is currently based in Brighton,... View full profile

This article originally appeared on Brandwatch and has been republished with permission.

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