Oh Where Oh Where… Have The Teenagers Gone…
While it’s very easy to get caught up in the day to day “this is hot right now” scenarios… a successful business person is always acting in the present but preparing for the future.
Majority of the people online today, don’t remember a time before Facebook was “all that”.
But before Facebook, was MySpace.
Before MySpace, was AOL. (Everyone swore nothing would ever compete with AOL.)
Before AOL was Prodigy (Everyone swore nothing would ever compete with Prodigy.)
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
Do you see a trend here?
It’s not that “Facebook is dying”… but rather that once something hits critical mass and becomes a COMMODITY, it also loses some of its unique and exclusive appeal and loses the interest of the TRUE influencers of social culture.
No, stop looking at your klout score. If you’re reading this, I don’t mean you (or even myself).
I mean sub-13 to “old” 25 year old bracket.
They will, over time, change the web as you know it, and are the ones who will continually define where it goes moving forward in terms of social sites and “hot sites”.
Two recent posts are noteworthy, summing up a variety of things I see happening:
Here’s what we see a lot of today and I think this may shock you (though it shouldn’t):
Thank you Garry Tan for providing the work to put together the data and image above.
My guess would be that you may have spotted Instagram as a key player… but missed both Tumblr and SnapChat.
(SnapChat is so hot right now that Facebook outright stole the idea and integrated it into their new iOS only app called Poke.)
Even I, who has a brand that would impossible to disentangle from WordPress and Facebook, can no longer ignore this ever rapidly growing giant!
This personally was enough to push me into picking up, today, a very affordable course about Tumblr that I just came across. (Still reading it.)
Tumblr has already begun pulling traffic AWAY from many other social platforms as it becomes a hub of recreational arts such as musicians, bands, live events and more… but the power doesn’t stop there!
Think maybe it’s not for you? Even key industry players like Search Engine Land now have an active Tumblr account!
Even better is that Tumblr has been growing steadily and consistently and is not likely to be a rapid crash-and-burn that is common in overly hot sites. There’s enough stability and consistency here that putting a little time into learning about it is likely a wise use of your time.
What do you think about this graph?
Is it consistent with the young millennials in your family?
Is there any site you are surprised performed higher or lower than it did (or was missing from the survey)?
Share your thoughts below!
PS: If you’ve written educational articles about Tumblr, on your blog, or know of one on another blog, you are welcome to share it in the comment below. Please only share one link or the spam filter will get cranky.