What Is The Smart First Step To Build A Social Business?

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Smart Practice for Social Business

Social media has wide ranging and deep implications for how all business must adapt the way they communicates internally as well as externally. Facebook and Twitter be damned. Those are the mere tip of the iceberg. The major consulting firms (Deloitte et al) all have business units that help their clients incorporate social deeply to run faster, smarter, and better.

Michael Brito is a thought-leader, blogger, sought after speaker, and author on transforming companies into social businesses.

Michael wrote “Smart Business, Social Business: A Playbook for Social Media in Your Organization.” 100% of the book’s royalties go to Not For Sale, an organization that is leading the effort to end human trafficking. You can buy Smart Business, Social Business here.

Integrate Social Into Your DNA

So, what if your company needs to integrate social into your DNA, where do you start and what is the smart practice you need to incorporate for success?

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Interviewed:

Michael Brito SVP, Social Business Planning Edelman Digital

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