We Don’t Need Aggregators. We Need Distributators.

Comments: 1

  • Dino.

    You are so close here. You are right — The authors on small blogs are the great repositories of quality–but they need to build pretty massive audiences in order to monetize their audiences through advertising, so therefore they need distributors. BUT, what if they weren’t paid by advertising, and THEY were in fact the stewards of their audience. At MovableMedia we have authors who have 1 to 5 thousand followers getting paid very well for relatively small audiences — by brands who ALSO need distributors. In other words, the authors are the distributors of the future–and if their content is good, they will be paid for the value they create.

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