Using Social Media To Support Your Brand’s Storytelling

Comments: 4

  • Storytelling really humanizes your business. Right now, we have several methods of marketing to gain audiences and leads, but we forget that we also use the method of sharing experiences. Thank you for the insightful article!

  • When most people think about marketing, few tools they definitely take into consideration like print, radio, TV etc. Stories and art of storytelling play a very vital role in content marketing today. Marketing people mostly go for storytelling because of reasons like stories produces experiences, its reveals what makes your message unique etc.

  • Using the Great Barrier Reef as a brand exercise isn’t sound, they should be trying to protect the region from pollution and environmental damage. A lot of it caused by tourism. Hopefully they ran some environmental campaigns with it to highlight the effect overfishing will have on the local ecosystem.

  • James H. says:

    Even though storytelling via social media is a fun and wise way of communicating a personal message, it’s also an imminent danger if you’re not aware of your online reputation. Like Alex Morris mentioned, if Tourism Queensland was aware that their online reputation revealed lots of search results about environmental concerns, would they still consider a campaign like this to be in good taste?

Add a New Comment

Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.