By now, your company probably has a handle on your social media strategy. You know the importance of using multiple social media platforms to reach the widest audience; you know that engaging and listening to your audience can benefit your business; and you know how to monitor your online presence to avoid social media mishaps.
While your social media plan may be solid, it’s likely that your online review site strategy is either lacking or non-existent. Most businesses know that online review sites like Foursquare and Citysearch are rising in popularity, but many businesses don’t know how to utilize and/or manage these sites to benefit their business.
In reality, though, you don’t need to learn new tips and tricks in order to be successful with online review sites. Instead, you simply need to use the same strategies you’re implementing for social media in order to find success with online reviews.
Use a monitoring tool.
Recommended for YouWebcast: Sales and Marketing Alignment: 7 Steps To Implement Effective Sales Enablement
It’s likely that you implement a monitoring or management tool for your social media, such as Sprout Social or Hootsuite, and this is beneficial to your social success. Like social, it’s also important that you use a monitoring and management tool for your online review sites too. Tools such as Review Trackers will provide you with email alerts any time your company receives a new review on one of the many online review sites. This way, you don’t have to spend hours searching through every online review site to determine if new reviews have been added.
Use relevant content.
You know that potential customers could land on your social media pages before landing on your actual website, which is why you always maintain an updated About Us page and push out important content through these channels. You can do the same with your online review sites. It’s likely that customers will learn about you through these sites before visiting your real website, which is why you want to make sure that your profile contains accurate and relevant information about your business. This way, customers that land on this page can learn all about you without having to search for your website.
Engage with your audience.
You already know that it’s important to communicate with your audience on social media by posting information and responding to customer posts. You need to do the same with online review sites. When a customer leaves a review on your business, whether good or bad, you want to make sure you respond. Not only does this show that you actually listen to what your customers have to say, but responding to negative reviews can also keep the review from doing major damage to your company’s online reputation.
Promote your efforts.
You promote the fact that your company has a social media presence by adding links to your pages on your website or telling your customers about it with in-store signage. Make sure you do the same with your online review sites. Let your customers know where they can find you and where they can share their experience. This will make them more likely to do so, and you can use these reviews, both good and bad, to improve your business and keep your customers coming back for more.
Caroline Jones is a professional reviews tracker and avid blogger. She enjoys sharing tips with others on how to effectively monitor online reviews.