Not a day goes by that we don’t hear online companies and news organizations talking about the importance of social media. The truth is, there are over a billion users on Facebook and another few hundred million on Google+ and Twitter, but not many people actually know how to convert these users into more sales and revenue.
One of the best ways to do this is through the use of ecommerce and coupon/incentive based marketing. Zang is a premium wordpress plugin that allows online shopping sites to reward shoppers with an instant coupon for sharing their favorite shopping sites and product with their social friends. If you had the option to save a few bucks on your online purchase just for clicking a share button, wouldn’t you? Of course you would.
This is a perfect example of social media and incentivized advertising working hand in hand. It doesn’t matter how many followers you have, it matters how you are engaging with them and getting to take action on your site.
Another creative way to get your web site or blog running through the social networks without needing to run any ad campaigns or setup special software, is to create a contest or giveaway on your site. While this may sound complex, it’s actually quite easy thanks to services like Rafflecopter, that allow you to plugin all of the information about your site and social networks. You are then provided with a simple entry form that people can enter by sharing and liking your site through the major social networks. You can see a screenshot below of Rafflecopter in action.
Lastly, creating a WordPress driven blog for your business or service is another excellent way to drive leads from social networks back to your site. With a blog you can create content that will help your site rank in the search engines, while also allowing you to add social media buttons to your page that people can click and instantly share with their friends online. The better the content you create on your site, the more likely it is to be shared.
Of the three models listed above, each is special in their own way but if you take the time to cater them to your audience and provide value, social media can start working for your business better than SEO and pay per click advertising on their own.