[How to] Use Social Media for Reputation Management

Comments: 4

  • Salman, thanks for the great, detailed list of social media tips, that covers really the most important platforms out there. I have found SlideShare to be extremely helpful. One social media tool to consider is Instagram, which can generate fantastic engagement.

  • Hi Steven,

    Thanks for contributing to the discussion. The reason why we didn’t include Instagram is because our focus was to use Social Media for Reputation Management i.e own the first page of Google for your target keywords and our research showed that if brands have profiles on these channels and contribute chances are that negative press will be suppressed :)

  • Start with Trust! Reputation Management, so important! If you are not taking advantage of one of the most trusted web sites in the world, BBB.org, you’re missing out. If you’re not an accredited business with your local BBB, again, missing out! For over 100 years, the Better Business Bureau has been the number one source for consumers (and businesses) to check on a company you are thinking about doing business with. Thanks so much for the discussion.

  • Great point about twitter. Its the new 1800 number for all businesses. The point about Yelp and similarly about TripAdvisor is that your business’ reputation and rating has a direct impact.

    According to Cornell University’s Center for Hospitality Research, improving your TripAdvisor rating by 1 point does two things for your hotel; First, it increases your odds of being selected by 14%. Second, it allows you to increase your price by 11.2% (without the risk of losing your customers) via http://customertestimonials.wordpress.com/2013/12/12/why-should-hotels-care-about-tripadvisor/

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