Two Critical but Often Overlooked Benefits of Social Media Marketing

Comments: 2

  • Make sure to keep your social media pages interactive. If a follower leaves a comment, question, positive or negative feedback, you should respond publicly. It shows your followers that you are listening and want to help solve their problems.

  • ROI is a tough subject for many marketers, like the topic itself feels like being lost in a remote island. In my experience, when I ask someone to explain ROI to me where social media is concerned – jargon and data have been thrown at me that I feel like a deer who’s about to hit a car’s headlights. Happy holidays anyway and a prosperous 2013!

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