Tumblr for Business – What is Tumblr?

Is there room on Tumblr for my business? Tumblr is a powerful tool for many businesses to showcase their products and gain traction with their followers.

This article is part of a six part series by Wishpond. This series will explore the business benefits of the social media platform, Tumblr, and how it can help your online marketing efforts.

What is Tumblr?

Simply put, Tumblr is an image blogging site. Users post interesting photos, videos, and other media to their followers, who can then share it with their followers as well. Tumblr’s heavy emphasis on visual media and the low barriers to sharing content makes it a suitable choice for many consumer-based businesses.


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How is Tumblr different from other social media networks?

Logistically, Tumblr shares similarities with Twitter, Instagram, and traditional blogging sites. Users subscribe to followers who they are interested in, and content that is produced or shared by their followers automatically goes to a user’s homepage. The homepage is a cross between a timeline and a newsfeed, and generally bears a resemblance to Twitter’s feed.

The primary difference between Tumblr and Twitter, however, is that Tumblr is very image focused and there is no maximum word limit on posts. While text is still used, many Tumblr users just use text to complement an image or a series of images. On top of images, Tumblr users can post videos, sound files, and many other types of content.

Tumblr users also get an incredible amount of customization over their blog pages. While there are many templates to choose from, more dedicated users can make their pages as intricate and detailed as they want to.

Tumblr is different from Facebook in that it is centered more around users who share common interests, as opposed to just friends and family. Furthermore, any user can follow any other user without their permission. Tumblr is also less strict about gathering information about users and checking the authenticity of accounts.

Tumblr’s Target Market

Like most social media platforms, Tumblr attracts a certain demographic. According to Quantcast, the primary users of Tumblr in the United States are 18-34 year old females with low income.


The primary purpose of Tumblr is for the sharing of photos and animated GIFs. While text posts are still popular, most posts focus on using text to supplement or explain the pictures or photos being shown.

As a result, some of the most successful industries on Tumblr provide great visuals. Industries such as movies, fashion, TV shows, and art are all very popular. This does not mean that other industries should not bother with Tumblr, but a reminder to keep your content as visually engaging as possible.

Setting up a Tumblr Account

The account creation process on Tumblr is very simple. First, new users have to fill in their basic information like age and a simple human verification test.


Shortly after, you will be on your dashboard. From here, click the drop down menu on the button below and choose “Create a new blog”.


From here, choose your blog title and URL. An account can have multiple blogs associated with it.


Once you have created your blog, you will be back on a screen that is similar to the dashboard, except with no posts. Click the top right hand box again to go to your blog screen.

From here, click the “Customize” button on the top right hand side of the screen.


On the left side of the window is the customization toolbar. Click on the Themes button on the top left to look through a list of pre-made themes for your blog. The Edit HTML button can also be used to manually alter the default templates and customize your page.


After choosing a theme and fine-tuning your blog’s appearance, your Tumblr page is ready. Click “Save” at the top left and begin posting! Note that one account can have multiple blogs attached to it. This may be useful if your business wants to have different blogs for different product lines.

Setting up a comprehensive social media promotions campaign has never been easier. This guide is by no means exhaustive of Wishpond’s many features and analytics. Take a look at Wishpond’s social media promotions today and see it for yourself!


Discuss This Article

Comments: 1

  • Thank you for this series on Tumblr, and I’m looking forward to all of the upcoming articles.

    I love the Tumblr platform, but have been challenged with how to effectively incorporate it into our social media strategy. Working in an industry that’s extremely focused on visual images, it makes sense (at least in theory) for us to have a Tumblr blog and use it to build our online community, but I try to avoid redundancy across platforms and really haven’t seen the added value in having a Tumblr blog vs. an Instagram feed, since they’re both so heavily focused on images. I suppose my stumbling block has been approaching Tumblr with the mindset of it being a true blogging platform, similar in function and use to something like a WordPress blog, and I’ve tried to generate content that utilizes all the media supported by Tumblr (i.e. text, video, audio, etc.). However, anyone browsing existing Tumblr blogs can clearly see that the majority of them use images, many almost exclusively. so, it appears that users are dictating the direction in which I should go with my Tumblr blogging (no more long-form text posts, etc.). But again, how best to blog on Tumblr without being redundant with my Instagram, Pinterest, or other social media accounts? I hope your series will help give me ideas and get me thinking about how best to use it for MY business (incidentally, you’ve already started doing this with Article 1 in the series).

    Again, thanks for the Tumblr series!

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