Top Social Media Marketing Mistakes You’re Likely to Make In 2013 And How To Avoid Them

Comments: 1

  • Some good advice here, but the whole segmenting and employing a dedicated social employee, whilst sensible, is well out of the reach of a vast majority of businesses. For many the money a new employee costs would probably be better spent, or at least less riskily spent, on a new salesman or a print campaign in a highly relevant piece of media, I’d rather have a good telesales person directly selling from day one rather than someone spending potentially years building up a decent following across a huge pile of social accounts.

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