Top 5 Social Media Fails of 2012

Comments: 1

  • Hi Samantha,
    Really well put together post. However, there’s actually a reason the Olympics ban brands that’s based more on tradition than on business. Historically, the Olympics are for the purity of sport, so athletes aren’t supposed to profit from their competitions. I wouldn’t say it was a failure of restriction, more so a failure of communication to express why athletes aren’t allowed to mention brands. If you think about it, athletes competing just for love of sport over sponsorship makes for a great story. Even then, though, marketers were able to be creative. PUMA, for example, capitalized on Usain Bolt’s trademark pose to highlight their star sponsored athlete’s popularity by showcasing people around the world striking the pose. What may have arguably been a much bigger fail was Chick-Fil-A’s fake Facebook account fiasco compounding an already ripe PR nightmare.

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