Time for Real Introspection on Real Time Marketing

Comments: 1

  • Hi Scott

    I agree with many of your points. Trust between agency and client to get approval swiftly is key. Some of the Oscars suffered from what looks like pre-sign off making the posts predictable and mauch of a muchness. It’s also important that as a brand you are genuine and relevant. That’s the only way to truly ride the wave. It felt like lots of brands were just jumping on the bandwagon without them adding any value to the conversation. We’ve been tracking the real-time and ‘Newsjacking’ trend for the last few years. We term it ‘Urgent Genius’. You’ll find loads of examples (both good and bad) here:

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