Yesterday, I wrote about how social media has and is continuing to permanently change marketing. In summation, social media has made marketing less of a numbers game and instead it has shifted the spotlight to storytelling. Brands that aren’t using social media to tell stories are falling behind. Brands that are telling stories on social media are succeeding.
If you recognize that your business needs storytelling included in its marketing plan, then it’s time to get to work on your strategy. If you don’t know where to begin, don’t freak out! Below I’ve listed three different popular social media tools and how you can use those tools to better tell your brand’s story and integrate storytelling into your marketing plan.
Vine is an incredibly useful app for marketing, and it’s one of the simplest ways you can incorporate incredible storytelling into your marketing strategy. With Vine, you can create six-second videos that loop and that are then easily shared on social media sites. It’s only been out for a few months, but brands big and small are already realizing its potential.
One way you can use Vine to tell stories is to use it to film short profiles of various aspects of your company. Are you the marketing director of a beer company? Record a six-second video of the bottling process to give customers a behind the scenes look at the process. Are you the owner of a small hardware store? Comprise your six-second video of short clips of what you do around the store each day.
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People enjoy watching these short videos, as they’re just about long enough to hold someone’s attention without rambling on. Get creative with how you’re making vine videos
Instagram has become an incredibly popular photo sharing service, and one that doesn’t look to disappear anytime soon. Using Instagram to share behind the scenes type photos and provide content to fans in real time is a fantastic way to tell stories. Instagram is great because fans don’t need to even be using Instagram to view the photos, as long as they are shared on other social networks.
Instagram is great for real time use, say to provide a story behind an event going on. As the number of images you take grows, so does the story that you’re trying to tell. Since Instagram provides a variety of filters, it’s easy to “set the mood” of your image and further help to explain the setting.
Pinterest has to be one of the best social media networks when it comes to storytelling, mostly because of the sheer possibilities that are possibly using the service. To successfully use Pinterest, you’ll want to make sure you’re constantly pinning, re-pinning, and seeing what it is that your followers are pinning.
If you are inclined to use Pinterest to tell your brand’s story (as you should be), get creative in the strategy that you use. Use Pinterest to create a visual profile of some of your employees. Have them take control of Pinterest, create a board for themselves, and pin things that they love.
Are you planning on releasing an upcoming product soon? Build hype by telling the story for that product on Pinterest. Without revealing any details, pin things that are related to that specific product.