Seeking to extend their real world engagement experience into the digital realm, restaurants have long been at the forefront of social media marketing. Track Social’s Full Service Restaurant Zone aggregates the social performance of full service restaurants across multiple platforms into one place. In this article we take a look at which restaurants are performing best across the major social platforms.
Note that Fast Food operators are not included in this article. If you are interested in seeing how Fast Food chains compare against one another please visit our Fast Food Zone. We also maintain a Pizza Zone here.
Here are the Top Full Service Restaurants on Social Media:
Buffalo Wild Wings outperforms the competition with an amazing performance on Facebook. It’s large, highly engaged Facebook audience has it standing head and shoulders above the other full service restaurants.
Solid all-round performance from Applebee’s, supported by extremely active Facebook community participation. The activity levels propels them to the highest Social Presence score among our leaders.
Cheesecake Factory outperforms in social media courtesy of outstanding engagement on Facebook. They have the highest Social Engagement scores in the full service restaurant category.
Chili’s has an extremely vibrant Facebook presence with as many as 12 tabs of content providing all types of information and opportunities for interaction.
Olive Garden maintains large social audiences and it generates significant buzz levels on social media.
The International House of Pancakes earns its place here through a solid cross-platform performance.
The Australian-themed steak chain transfers its irreverent marketing mix extremely well to social media.
Hot chicks, by which we mean owls, typically perform well in social settings, and Hooters is no exception.
The biggest surprise of the leaderboard, Nando’s is a global chain of Portugese themed food with an extremely quirky brand. Nando’s overall performance draws heavily from Twitter, where it actually leads the full service sector.
The nationwide Texas Roadhouse makes a mark on social media, squeaking into the Top Ten ahead of some much larger rivals.
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