Most website owners will get into search engine optimization early in their online life. If you’re a business, as most businesses today are, that relies on the search engines to bring you new customers, this is vital. If you’ve been paying attention to SEO best practices lately, you’ve noticed that social media now plays a role in any good SEO campaign. It’s in all website owner’s best interest to align themselves with an SEO company that meshes social media work with SEO efforts.
If you’ve done any SEO, you’re familiar with the fact that keyword research of extremely important and can make or break your SEO efforts. You need to know, out of all of the keywords you could possibly rank for, which of them get the most searches on the web? Similarly, with gaining social media interest, you’ll need to perform very focused keyword research on the sites on which you have a social media presence. You need to know what users are talking about. What are the trending topics of conversation on the social media sites? Knowing this could have a big impact on your SEO and social media campaigns. You’ll also want to devote a little bit of time to figuring out exactly where your target market is spending their time online. Your attempt at gaining new attention for your website will be so much more effective if you can focus your efforts where the largest and most dense concentrations of your potential customers or website viewers are.
Some things are obvious. For example, you’ll want to create a link between your social media profiles and your website. These should be two-way streets of communication, both driving traffic to each other. You should also be posting links to some of your site’s written content or pages from your social media status updates. Blog content or articles are great to link to. Additionally, you should have “share” buttons installed on your website and your blog so that your content can be shared easily and spread around. There’s power in that. Social media is great for getting your content in front of many people. In fact, that’s one of its biggest strengths. It makes it ridiculously easy for your website visitors, and social media “followers” to popularize and share your content. Make a habit of including the right links, share icons, and buttons both throughout your website and throughout all of your online profiles. If you can do this, you simplify the sharing process for those interested in you or your content and you’ll get more exposure as a result.