The Science of Listening in Social Media and Blogs

Comments: 2

  • These are great tips for most businesses. Depending on the vertical/industries they’re focused on and the bandwidth of the marketing department, would it benefit them to focus on the tribes and individuals who are more relevant for them? Listening can be overwhelming when one just runs a broad search across an entire social channel. While one may miss a small percentage of relevant posts, you’ll be able to tackle the majority of the important and most relevant individuals (including those on the long tail, so long as they are relevant). What are your thoughts?

  • Arthur,

    Definitely. Some sort of “triage” strategy needs to be in place, where you put the most resources targeted at the most likely source of damage and success. Monitoring your brand keywords should help you decide where the trouble spots are and where the fertile fields are. Thanks for your comment, John

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