The Purchasing Department: The Next Frontier for Social Media?

Comments: 1

  • I can see that social media might signal events – but isn’t the amount of noise likely to make this an inefficient proposition for many companies. Wouldn’t it be better to monitor the share prices of the publicly quoted companies in the sector of interest. This, it could be argued, would be a better predictor of supply chain problems as shares will reflect the overall outlook.

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