Numbers lie. You can make numbers say anything. You put any type of spin on any type of numbers. Numbers don’t always indicate what we think they do.
Sure, it’s easy to say that there are four apples on the table, but what kind of apples? Crab apples? Golden Delicious? Rotten Apples? Road Apples? There may be four of them, but that doesn’t tell the whole story.
Numbers are just a small part of the picture, especially when trying to measure the size of an audience, or influence (read: Klout), in the world of Social Media. That’s the subject of today’s video, as you seek to understand numbers and how they work.
And, as an added bonus in today’s video, I give you the opportunity to be a part of my future videos! I would love to include some of you in the future!