The Latest 27 Social Media Facts, Figures and Statistics for 2012 (Infographic)

Since I first joined Facebook over four years ago the social media landscape has continued to evolve at a rapid pace. It also has become more fun with the addition of Instagram and Pinterest.The Latest 27 Social Media Facts Figures and Statistics for 2012 - Infographic

What I like to see is that the big boys are not having it all their own way.

Google thought Facebook was just a fad that would go away. For a while there Twitter looked like it would be a super nova that exploded with growth and then fade into oblivion. But neither of these events have occurred and social media has moved from fad to mainstream.

When I participate on Pinterest it seems as if I am male voyeur listening in on visual conversations dominated by women. It is a bit like dropping into a women’s fashion store or lingerie shop. You know that it is OK to be there but it doesn’t feel quite right. This is validated when you look at the Pinterest demographics and also notice that the top five pinners with millions of followers are female.

Two Significant Trends in Social Media

There are two trends that have emerged in the last two years that have changed the social media landscape and fabric.

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  1. Visualisation of content: This is obvious when you see the rapid rise of Pinterest and Instagram and the evolution of larger images on Facebook and its user interface. Google+ had realised this when it launched last year with its feature and function sets applying a highly visual format.
  2. Mobile use and sharing: Instagram is the leader of this trend and is one of the reasons that Facebook made a $1 billion purchase of a non profitable company (Instagram) with only 16 employees.

These trends have also impacted web design and online shopping with Amazon changing its design and layout to a Pinterest styled home page ”feed”

Social Media Statistics

There are some surprising statistics that indicate the growth and impact the social web has created in just a few short years.

  • 350 million plus users suffer from “Facebook addiction syndrome”
  • If Twitter was a country it would be the 12th largest in the world
  • LinkedIn signs up 2 new members every second
  • The average visitor spends 15 minutes a day on YouTube
  • Three million new blogs come online every month
  • 97% of the fans on Pinterest’s Facebook page are women
  • 5 million images are uploaded to Instagram every day
  • The Google +1 button is used 5 billion times every day

Want to find out more?, Check out this Infographic.

The latest social media statistics for 2012

Source: Infographic by Go-Globe and the data source is from PRDaily.

What About You?

Where do you think social media is heading? What is your favorite statistic or fact?

Is Facebook annoying you with its Edgerank limitation of updates on Timelines.

Look forward to reading your thoughts in the comments below.

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Discuss This Article

Comments: 2

  • Hi Jeff – Thanks for the stat-packed post. These are always interesting to sift through. I found the stat that 20% of bloggers have been blogging for more than 6 years to be incredible – 20%! I would have imagined that with so many new blogs coming online every day that the rate and volume of people that abandon them shortly thereafter would be enormous.

    RE: Where I think social media is heading, as many have predicted, I believe mobile will be an increasingly critical platform to master as consumers’ dependence, accessibility and usage of mobile technology increases. Also, I think social media’s importance will explode within marketing organizations when digital and social natives begin to fill an increasing number of senior leadership positions. I know these are really high-level, but there you go.

    Thanks again for the post.


  • Niels Scholten says:

    Hi Jeff,

    Interesting figures, but what I wonder is; how many active users do these media have?

    Thanks for the post!


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