The Future of Social Media: 50+ Experts Share Their 2013 Predictions

Comments: 14


  • Thanks Brian for this mega list. If there’s one thing I wish we can all learn from social media – is that.. it’s NOT selling media; rather, a communication tool. And whether we see newer technologies rise, the end goal is to participate in conversations that matter most to your brand, your partners and most especially, your customers. I can’t wait to see what 2013 will bring!

    • DK says:

      TOTALLY agree with Shaleen – welcome the debate / insights on this subject, just concerned that’s all we’re seeing. If you’re only using social to sell then please don’t use the platforms where people are not there to buy. Onwards into 2013 where social media is more about saving time and money, being more transparent and making products / services better :-)

  • This list is a great way to start the weekend. I’ll enjoy spending a little time reading it a couple times. Thanks, Brian.

  • Shaleen, I couldn’t agree with you more. This was a fascinating read, thank you for sharing Brian!

  • Mike Wolfe says:

    Great article Brian! A lot of great insight from industry experts and 2013 will be another exciting year for Social Media and Inbound Marketing in general.

  • I work in International Development and 2012 has been a learning curve for us especially in engagement of communities and supporters. Thank you for this, can’t wait to see what next.Thanks you very much for sharing this.

  • I belong to two Asheville organizations which dynamic younger members are “hyper-modernizing” via social linkages: the United Nations Association of Western North Carolina and Asheville Torch Club (see http://www.torch.org/asheville-blueridge)

    Both groups believe that they can appeal to and recruit new members via facebook, twitter and Linked-in.

    Makes sense to me.

    How about to you?

    Cordially and Happy New Year!

    Patrick Killough
    Black Mountain, NC

  • Iam Diehard says:

    Thank you for this, as someone who is launching a new brand, and a new website, part of which is to offer social media tools for engagement purposes to brands, you have given me a lot to look at. I look forward to more!

  • Point 4 about Google and Twitter becoming more ‘cosy’ in an attempt to put pressure on Facebook made me sit up and think… Not entirely sure about linkedin. Content marketing most definetly seems to be the biggie in my opinion – what with the rise of guest blogging and all that as an alternative method of link building.

  • Point 4 about Google and Twitter becoming more ‘cosy’ in an attempt to put pressure on Facebook made me sit up and think… Not entirely sure about linkedin. Content marketing most definetly seems to be the biggie in my opinion – what with the rise of guest blogging and all that as an alternative method of link building.

  • I think these 5 predictions are great! The one that truly hit home with me is #2 about images. I think it is true that a picture is worth 1,000 words. Personally I know that I am much more likely to engage when visuals of some sort are included. It may seem childish but the pictures or videos are able to further draw me in to the content. The pictures grab my attention but the content is what draws me further in and keeps me hooked. I think brands that use Instagram and Pinterest are able to create a deeper relationship with their customers.

  • Taddei says:

    At the end of 2012, my most conservative client agreed to establish a Twitter account (after several years of showing them how their colleagues and their clients are quite active on the channel). I agree that even the strongest social media hold-outs are going to step into the arena – they have to.

    Re LinkedIn: Personally I think this channel is fantastic for B2B; however, the “endorsements” feature, I predict, will not be taken seriously for very long. The way the feature is set up now makes it too easy to accidentally click and “endorse” someone for a skill. I’ve done it, I’ve talked to other people who have clicked by mistake, AND I’ve been endorsed by people for skills they would have no firsthand (or second-hand, for that matter) knowledge of my ability. Having said that, I take the endorsements I see on a profile page with a grain of salt.

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