This Week’s Issue:
The Sizzle: Kindle On Fire. The Fri-Up: Paralympics. The Sauce: Spongebob.
Your weekly round-up of the hottest stories worldwide, served with a slice of topical social media analysis and a dollop of Friday fun
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
- Twitter offers more targeting for advertisers
- Kindle Fire sells out at 5m
- Pernod invests in ‘social store’ innovation
- 4 Lessons in hashtag marketing
The Fri-Up: Paralympics High Flyers
The Paralympics kicked off on Wednesday night and ‘the greatest show on earth’ returned to East London after a four week hiatus. All the usual suspects returned to the Olympic Stadium, Boris, the Queen, Duke and Dutchess of Cambridge. Samantha Cameron wore Victoria Beckham should she not have been given her own seat.
This time we’ve done something a bit different in terms of a dataviz and we’ve added new metrics. Enter… our Paralympic High Flyers board. Here you can get a quick need to know surrounding the Paralympics. The most shared links and top hashtags are listed and you can also guage social profile of athletes, celebrities and journalists getting involved.
Fig 1. Paralympics High Flyers Board
To see all the digital action on the Paralympics, click here to go through to our Paralympics: High Flyers Board.
Something for the weekend:
- Spongebob Squarepants… Why violent crime exists.
- Authorities crack down on dangerous night Olympics
- Lava… on ice.