This Week’s Issue:
The Sizzle: RIM. The Fri-Up: Magna Carta. The Sauce: Grandad tweet..
Your weekly round-up of the hottest stories worldwide, served with a slice of topical social media analysis and a dollop of Friday fun
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
- Research in Motion posts loss but shares rises
- Neil Young to take on iTunes
- Eric Schmidt’s shares thoughts on Apple’s patents wars from South Korea
- Facebook shifts from virtual gifts to real goods
The Fri-Up: Magna Carta.
As we all know, the Magna Carta is an ancient document that sets out a ‘Great Charter’ for the United Kingdom.. The UK’s first Prime Minister to appear on the Letterman show, David Cameron, embarrassingly had ‘no idea’ what the latin name acutally meant. He also failed to identify the composer of Rule Britannia in front of an audience of millions. Fellow Etonian and Oxford University contemporary, London Mayor Boris Johnson, has accused the PM of ‘dumbing down’ for the show to apparently prove that he’s just like us. Boris is potentially bitter that he failed his man of the people test on Letterman, when he did not know who scored a hat trick in the 1966 world cup.
Whatever the truth, in honour of the PM’s shortfalls or similarity to his people, we thought we’d take a look at how widely the term Magna Carta is used. We’ve turned to social media, and in fact all online media to check this out.
Fig 1. History graph for mentions of Magna Carta
The mentions across the month show that Magna Carta is not an every day subject for most people. A quick sift through shows that most mentions are references to legal proceedings in which the document is still sometimes cited. Other mentions included the sale of artwork depicting King John sealing the ‘Great Charter’ as well as a London folk rock band who are about to embark on their South African tour.
Fig 2. Graph showing page types for mentions of Magna Carta
Looking at the spread of mentions, of course there was a lot of banter on Twitter laughing at the Prime Minister (widely believed to have been educated mainly in Latin). The mainstream media, however, also seized on the subject, but rather than simply reporting Cameron’s failure, they used it as an excuse to promote features on the charter itself, unearthing Magna Carta experts who had seemingly lain dormant for hundreds of years. Maybe Cameron’s plan ran even deeper than Boris insinuated. In his fluffing of the question, he has educated the people!
Something for the weekend:
- Police chief resigns leaving dog to run the force
- Correction of the week – US Vogue
- Man develops popcorn lung