This Week’s Issue:
The Sizzle: Samsung. The Fri-Up: 007 Fever. The Sauce: Carrots.
Your weekly round-up of the hottest stories worldwide, served with a slice of topical social media analysis and a dollop of Friday fun
Recommended for YouWebcast: Your Viral Voice: How to Create Conversations that Convert to Sales
- Samsung to report profits of £4.5 billion
- Facebook reaches 1bn users
- Heineken 007 campaign – arguably a better vid than Adele’s
- Washington Post launches newscast on Google TV
- How to capitalise on the death of traditional retail
The Fri-Up: 007 Fever.
The countdown to the next James Bond, Skyfall, has officially started. It’s hard to believe with his ever youthful looks and incredible agility but in a year of 50th anniversaries (The Beatles, The Rolling Stones) James Bond (the film franchise) is also 50 this year. The excitement has been building for a while but things accellerated this week when Skyfall’s theme tune was leaked online and Adele then confirmed via Twitter that she was indeed the voice. Cue a hasty digital release of the track today.
Fig 1. History graph of James Bond mentions over the last 14 days
So we see the spike for the leak of the theme tune on 30th September, and subsequently Adele’s confirmation, but by far the most noise comes from the official release – seems we’re not all pirates!
We don’t need to prove to you that almost everybody loves James Bond – but we can, so we thought we would below.
Fig 2. Positive vs Negative sentiment surrounding James Bond 21st Sept – 5th Oct 2012
As we race towards the official release of Skyfall on 23rd October, we’ll be keeping an eye on the stats and see if the film lives up to the initial buzz… ultimately though, we all know that James Bond is invincible.
Something for the weekend:
- Politics and beer
- No need to feel you’ve an inadequate knowledge of carrots
- Warning on Facebook settings