As marketers we want to know exactly when our target audience is most receptive to the content we share in the social mediasphere but that has not always been easy to determine. Not any longer. In a recent study link-sharing service Bit.ly has found what the best time to get click-throughs on Twitter and Facebook is, with its stats now nicely laid out in this infographic by Raka Creative.
So for those who try to engage their online audiences on Twitter, the best time to tweet and expect a response is in the early afternoon, Monday to Thursday. Twitter gets most traffic between 9am and 3pm but that is also the period when there’s more competition for people’s attention.
For Facebook marketing aficionados, the click-through golden hour is 3pm on Wednesday. Facebook traffic ramps up at 9pm and fades after 4pm so posting between those hours is your best bet.
Want to learn more about how to share content on social media? Check out this blog post.